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From Production to Presence: Why I Built Art + Being

After more than three decades in global advertising and production, I could have chosen a quieter landing. Instead, I opened an art gallery. Art + Being, based in Damansara Heights, Kuala Lumpur, is not a pivot away from my past — it is the accumulation of it. My career began

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What does an AI agency do?

An AI marketing agency does the marketing jobs, but it does them at the speed your customers actually live. It starts with buyers. It pulls in what you already have, website behaviour, search intent, CRM lists, store patterns, campaign history, and it looks for signals. Who is leaning in? What

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Landmark Addiction Trial Targets Social Media Giants

For years, social media platforms have defended themselves with a familiar line: we don’t create the content; we merely host it. That argument may finally be wearing thin. This week’s landmark trial in California does not put TikTok dances, Instagram selfies, or YouTube videos in the dock. Instead, it puts

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Monster Curry Hits KL. Bring Friends, Not Plates.

Monster Curry has officially arrived in Malaysia, opening at The Gardens Mall in KL. And when a brand calls itself “Monster,” you don’t expect a quiet soft launch.  You expect a curry that walks in first, then the staff, then your appetite, then your diet resigns on the spot. This

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Should CMOs Attend TVC Shoots?

There’s a question that keeps turning up in Malaysian marketing circles like a bad catered sandwich at a “strategy offsite”. Should the CMO attend the TVC shoot? Not the storyboard sign-off. Not the budget approval. Not the “please ensure legal is looped in” email. I mean actually turning up on

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Winning High

How the Sales and Marketing team of Resorts World Genting are stewarding the transformation of an iconic brand For six decades, Resorts World Genting (RWG) has stood as a beacon of ambition, perched 6,000 feet above sea level. What began in 1965 as a daring dream by our founder, the

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Six AI Trends Creatives Will Actually Use

By Ahmad Nazril, Executive Creative Director, Dentsu Creative Malaysia For many creatives, AI still triggers a familiar fear: the idea that a machine will eventually replace their job. That anxiety is not entirely unfounded, but it is also incomplete. The real shift is not about replacement, but coexistence. Not all

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Monks Appoints Mihir Dhairyawan As Executive Creative Director For Southeast Asia

Monks, the global, digital-first operating brand of S4Capital, has appointed Mihir Dhairyawan as executive creative director for Southeast Asia, effective immediately. Based in Singapore, Dhairyawan will lead the agency’s creative vision across the region, working closely with managing director Munas Van Boonstra and regional teams to deliver marketing work that

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Castrol Malaysia Appoints DNA Creative Communications As PR Agency

Castrol Malaysia has formalised its public relations partnership with DNA Creative Communications, appointing the agency on a one-year retainer as it looks to strengthen its brand presence in an increasingly competitive lubricants market. The appointment builds on an existing relationship that began in 2021, during which both parties collaborated on

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