At 11.20am on an otherwise ordinary weekday morning, Singapore’s Pasir Ris experienced something media planners spend months dreaming about: complete attention. Two runaway horses. No billboards. No programmatic buys. No influencer seeding strategy. Just two stallions galloping down Elias Road and Pasir Ris Drive 3, instantly hijacking every screen, conversation
Artificial intelligence is often marketed as a technology of acceleration — faster decisions, smarter automation, predictive insights. But in Japan, creative agency TBWA HAKUHODO has taken AI in an unexpected direction: backwards. Instead of predicting tomorrow, their experimental device, Radio TimeMachine, allows elderly listeners to turn a dial and return
Independent Malaysian news portal Malaysiakini has disclosed that RM3 million of company funds were allegedly diverted by former key employees into suspected unlicensed investment schemes, triggering a police investigation and raising broader questions about financial oversight within media organisations. According to a statement issued by the board of Mkini Group
In today’s Out-of-Home industry, some players compete on measurement, others on scale or technology. Yet leadership in OOH is ultimately about something more enduring: the ability to influence how brands occupy public spaces and how that spaces connects with daily lives. For Seni Jaya Corporation Berhad that responsibility has become
Our annual roundups of the Best CNY, Merdeka, and Raya TVCs have become a much-anticipated tradition, with reader participation growing from just a few hundred votes to over 5,000 in recent years. Unlike rankings that lean on YouTube views or media spend, our lists are purely shaped by reader preferences,
Chinese New Year is more than a festive date—it is an emotional season rooted in homecoming, togetherness and shared rituals. In 2026, Media Prima’s OMNiA transformed this cultural moment into a powerful, multi-platform brand ecosystem, demonstrating how meaningful storytelling, on-ground engagement and social-first content can deliver measurable impact for advertisers.
Reuters reports that Indonesia has issued a stern warning to Meta Platforms Inc. over what regulators describe as inadequate action against disinformation, online gambling, and harmful content across its platforms. The move marks one of the strongest signals yet from Southeast Asia’s largest digital market that governments are prepared to
In the race to attract the next wave of global travellers, Malaysia’s airport rail link operator is betting on something surprisingly simple — people. Express Rail Link (ERL), operator of KLIA Ekspres and KLIA Transit, has renewed its partnership with creative agency BLWN for a second consecutive term, extending a
Sun Life Malaysia, today announced the return of ‘Baju Raya Lama Baharu 2.0’ (Bringing New Joy Through Preloved Raya Clothes 2.0) — a community-driven Raya initiative that gives pre-loved festive attire a second life while bringing dignity and joy to underserved communities. Through the efforts of THE SHOUT GROUP, the
From space to place – how MRT Corp is redefining Out-of-Home by turning the daily commute into an unskippable, immersive brand ecosystem. With a network serving over 12 million ridership monthly across 63 stations in the Klang Valley , Malaysia Rapid Transit Corporation (MRT Corp) is doing more than moving
