Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has unveiled ‘Project Lift-fluencers’ with OCBC, a six-part social series featuring stories of revitalisation and the shared success of Malaysians who uplift their communities. The campaign forms part of OCBC’s mission of #SamaSamaBangkit (a motivational phrase meaning “Let’s Rise Together”), focusing
Marketers have always loved a shortcut. Focus groups instead of full launches. A/B tests instead of boardroom opinions. Dashboards instead of “I feel it will work”. Now a new shortcut is entering the room, and it sounds almost too good to be true. Synthetic marketing. It means using synthetic data
If 2025 felt like a year of holding your breath, 2026 is shaping up as the year people finally exhale without pretending everything is fine. According to VML’s Future 100: 2026 report, we are entering an era defined by “dystoptimism”: a cultural mindset that acknowledges systemic breakdowns, social anxiety, and
A new regional study by Sun Life Malaysia suggests that the idea of stopping work entirely is no longer realistic—or even desirable. According to its Retirement Reimagined: Asia’s Retirement Divide survey, 64 per cent of Malaysians expect to work past retirement age. Nearly two-thirds say they are doing so because
There is a particular kind of honesty that only nature affords. Trees don’t posture. They don’t chase relevance. They don’t refresh their look every few years because a trend deck says so. They grow, quietly, patiently — and when they work, they work for decades. Which makes it quietly fitting
The RM40,000 fine imposed on influencer Tang Sie Luk may look, at first glance, like a straightforward legal outcome. A viral video. Public outrage. A guilty plea. Sentence delivered. Case closed. But for brands, agencies and the influencer economy at large, this is not just a court story. It is
Reddit is the most misunderstood major platform in marketing. It does not reward glossy brand theatre. It rewards usefulness, evidence, and lived experience. That is why it quietly shapes what people buy, what they avoid, and who they trust. In Malaysia, Reddit is no longer a fringe habit. Similarweb ranked
By Lee Min Keong Malaysia’s media sector will continue to face headwinds in 2026 as advertising expenditure (Adex) continues to shrink. However, the silver lining is that the decline will likely not be as bad as last year’s drop. Kenanga Investment Bank said advertisement spending is expected to shrink 9.5%
It often arrives before breakfast. A WhatsApp forward. A screenshot with a red circle. A line in all caps: “PLEASE READ BEFORE THEY DELETE.” By the time you finish your coffee, the story has already moved—from family chat to Telegram to TikTok stitches to Facebook reposts. By noon, it is
Malaysia’s proposal to bar under-16s from social media as early as July is not just a child-safety story. For marketers, it is an early signal that the era of frictionless, anonymous reach is coming to an end. Deputy Communications Minister Teo Nie Ching has confirmed that the policy is now
