Sometimes the most powerful regulatory action begins not with a boardroom debate or industry conference, but with one person deciding something simply isn’t acceptable anymore. That is exactly what happened in a recent case highlighted by Free Malaysia Today (FMT), when UK-based Malaysian paediatrician Dr Ayne Zarof successfully pushed for
Airlines spend millions trying to engineer “brand love.” Loyalty programmes. Cabin upgrades. Endless advertising promising comfort at 35,000 feet. But occasionally, the most powerful brand story arrives not from a marketing department but from a child with a crayon. That is the unlikely origin of “Pilot Parker: A Story of
In Malaysia’s annual wave of Hari Raya brand films, many follow a familiar formula: warm family reunions, laughter around the dining table, and a sentimental closing line about togetherness. But occasionally, a story chooses a quieter path — one that trades spectacle for something far more intimate. Zurich Malaysia’s latest
The path into advertising is rarely linear, and for young copywriter Rudy, the journey has included theatre studies, film production, and even a stint behind the bar. In his episode of The NexGen Show, Rudy shares how a mix of curiosity, circumstance and a push from his family eventually led
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed new shortlists for 2026, marking the official kick off of Spikes Asia Week 2026. Shortlists have been announced across: Audio & Radio, Brand Experience & Activation, Creative Commerce, Direct, Film, Outdoor and Print & Publishing,
Conceptualised by its long-time creative partner, THE SHOUT GROUP (FCB SHOUT), RHB’s 2026 Raya film titled ‘Ruang Harapan’ (Hope) goes beyond the usual festive tropes to tell a deeply moving story of compassion, courage and above all, the transformative power of education. Inspired by the true story of Siti Rahayu
At first glance, it looked like political theatre. A government official on horseback at Mount Rushmore, speaking sternly into the camera about law and order at America’s borders. The message was simple and cinematic: break our laws and you will be punished. But what began as a dramatic government advertising
The global coffee battle just acquired a new layer of intrigue. China’s fast-growing Luckin Coffee is reportedly close to acquiring cult speciality brand Blue Bottle Coffee in a deal valued at just under US$400 million, according to Fast Company. If completed, the acquisition would mark Luckin’s most ambitious attempt yet
By Ron Graham If I was to pick one word to sum up out of home media in Malaysia, it would be Frustrating. It is frustrating to buy, sell, report, measure or otherwise manage media investments in out of home (OOH). Malaysian OOH media owners are largely frustrating. Advertiser and
Most Raya films chase the same emotional notes: reunion, forgiveness, and the familiar rush back to kampung. Julie’s Biscuits, however, has spent the past few years quietly steering its festive storytelling in a different direction — inward. Its latest Raya film, “Kenangan Tu Ke Mana”, doesn’t begin with celebration. It
