Beginning 14 April 2026, financial services advertisers targeting Malaysian consumers on Google platforms will be required to complete a Financial Services Verification (FSV) certification. The move is designed to ensure that only legitimate, licensed financial providers can run ads related to banking, loans, investments, or other financial services. On the
Spritzer has chosen to do something more mischievous this year for Hari Raya. Instead of tugging heartstrings, the Malaysian bottled water brand has turned the Raya kitchen into a musical stage — complete with rhymes, pantun, suspicion from an auntie, and a chorus built around an unlikely ingredient: sparkling water.
Not long ago, TikTok was dismissed as the noisy playground of teenagers dancing into their phones. Today, it appears to be something far more consequential. According to the TikTok Socioeconomic Impact Report 2025, the platform contributed RM20 billion in gross value added to Malaysia’s economy last year and supported more
Every Hari Raya season in Malaysia comes with its own soundtrack. Radios spin familiar tunes. Shopping malls loop festive jingles. Families drive home with a Raya playlist humming in the background. This year, AirAsia has decided to join the chorus—not with a typical advertisement, but with a full-blown festive anthem.
With Hari Raya Aidilfitri around the corner, CelcomDigi Berhad shares “Penyeri Tradisi Raya”, a festive short film that steps behind the curtain to spotlight the remarkable individuals whose craft shapes the sights, sounds, and flavours of the celebration that we knew and grew up with. “Penyeri Tradisi Raya” continues CelcomDigi’s
By Kunal Sinha Standing at the edge of the Bazaar Ramadan at Stadium Merdeka on Saturday afternoon, the city felt compressed into a single corridor of heat, colour, and longing. The old colonial stadium rises behind you; ahead, Merdeka 118, the second-tallest building in the world, all glass ambition and
Today marks the official launch of Banyan, a next generation AI platform built to transform how campaign is plan, design, budget, and forecast their campaign performance. First of its-kind on Transit Advertising space. Inspired by the banyan tree—known for its expansive reach and interconnected strength— Banyan connects strategy, creativity, financial
REV Media Group, Malaysia’s leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times (NST). DeeperDive brings the power of Gen AI search engines directly
Tune Talk, Malaysia’s fastest‑growing cloud-native mobile prepaid service provider, has partnered with Havas to elevate its customer experience and strengthen engagement across its website and mobile app in Malaysia. The partnership brings together Havas Malaysia’s local market expertise with the specialised CX capabilities embedded within the Havas Village—combining strategic insight,
For years, marketers across Asia-Pacific have been told the same truth: the brands that win balance short-term sales activation with long-term brand building. Yet a new report from WARC and LIONS suggests that while marketers understand this principle intellectually, most organisations still struggle to execute it in practice. The study,
