Today marks the official launch of Banyan, a next generation AI platform built to transform how campaign is plan, design, budget, and forecast their campaign performance. First of its-kind on Transit Advertising space.
Inspired by the banyan tree—known for its expansive reach and interconnected strength— Banyan connects strategy, creativity, financial planning, and predictive analytics into one unified system.
It’s not just a campaign tool. It’s a campaign AI assistant where client can plan their campaign, design the advertisement, simulation of the advertisement on actual car environment, generate a campaign within their budget and predict the campaign end result without any human intervention.
Strategy-Led, Data-Driven Campaign Development. Banyan goes beyond execution—it begins with strategic alignment.
Smart Recommendations Based on Audience & Campaign objective.
Banyan analyses target audience profiles, campaign objectives, brand positioning, and market context to propose tailored campaign strategies. Whether the goal is awareness, engagement, conversion, or brand repositioning. Every recommendation is tied to the campaign mission— ensuring that strategy drives execution.
Intelligent Budget Planning & Optimization
Banyan doesn’t just allocate budgets—it strategically engineers them. Based on campaign goals and audience insights, the platform proposes recommended total budget ranges. This allows brands to move forward with financial clarity and confidence.
Creative Design & Real-World Visualization
From concept to execution, Banyan supports full creative development by generating campaign visual design and with its advanced visualization engine, Banyan enables brands to preview designs directly on vehicles—simulating real-world lighting, angles, scale, and environment before production begins. Campaigns can now be seen in context—not just on a flat mockup.
Predictive High-Level Data Analytics
What sets Banyan apart is its ability to forecast performance before launch. Based on the media formats it recommends—such as Rodeo Car , Rodeo TableAds, Rodeo motorcycle ads, or Pos Van —Banyan provides high-level predictive analytics, including: estimated reach and impressions. This empowers decision-makers to understand potential impact early in the planning phase—reducing uncertainty and improving strategic alignment.
One Platform. Complete Campaign Intelligence.
By integrating strategic recommendations, budgeting intelligence, creative execution, real world visualization, and predictive analytics, Banyan eliminates fragmented workflows and guesswork. Marketing teams can now:
“Banyan was built to help brands think smarter, and execute a campaign faster,” said Valens Subramaniam CEO and Founder of Rodeo. He added “Best part Banyan available 24/7, 360 days for brands to create and design a campaign on Rodeo platform. It brings together creativity, financial intelligence, and predictive insight—so every campaign begins with clarity and ends with measurable impact.” Banyan is available now for brands, agencies, and marketing teams seeking a unified campaign intelligence platform.
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