In an age defined by endless scrolls, algorithmic playlists, and short-form content designed to be skipped in seconds, a quiet cultural counter-movement is beginning to surface across Kuala Lumpur and the Klang Valley: the rise of vinyl listening cafés. A recent report by Malay Mail highlights how spaces such as
For years, parental control tools felt like digital afterthoughts — clunky settings buried deep in menus, rarely used and often misunderstood. That era is quietly ending. With Meta, TikTok and Google rolling out upgraded teen-safety ecosystems in Malaysia, parental supervision is shifting from reactive monitoring to built-in platform architecture. The
Malaysia’s telecommunications giant Telekom Malaysia (TM) is preparing to refresh its social media agency partnerships, issuing a registration-of-intent notice that signals an upcoming open tender for social media services across its key business units. The appointment will cover TM Technology Services, the group’s principal operating entity, which oversees flagship brands
The NexGen Show has heard many voices, but never one speaking from the heart of our national language. In this unmissable session, Prof. Harmandar Singh banters with writer Muhammad Firdaus on a subject close to both their hearts — Bahasa Malaysia in advertising. “Back then, Bahasa Malaysia was very common,
Every Chinese New Year, brands tell us about prosperity. Gold coins fall. Lanterns glow. Families smile in slow motion. It is festive, familiar — and sometimes forgettable. AmBank’s Hundred Families Quilt takes a quieter route. Instead of shouting abundance, it shows how prosperity is actually made: patiently, collectively, and often
As Chinese New Year campaigns go, it would have been easy for adidas to lean into spectacle — fireworks, celebrity cameos, glossy symbolism. Instead, the brand has chosen something quieter, more human, and arguably more powerful: the everyday devotion of young footballers who treat the pitch as family. Created by
When a global brand wins Advertiser of the Year, the instinct is to treat it as a victory lap. But McDonald’s being named 2026 Advertiser of the Year by Spikes Asia is less about legacy status and more about something rarer in modern marketing: disciplined creative ambition, sustained at scale,
Brand mascots are usually engineered in boardrooms. This one slipped through the cracks of translation, fandom and internet humour — and still won. As China ushers in the Lunar Year of the Horse, an unlikely face has begun appearing on red posters, phone covers and even shopping mall façades: Draco
For years, authenticity has been treated as a creative buzzword — something marketers discussed in workshops but struggled to operationalise at scale. TikTok’s latest APAC whitepaper, The Art and Science of Authenticity, reframes the conversation entirely. Authenticity is no longer a tone of voice; it is becoming a measurable commercial
End-to-end e-commerce group Commerce.Asia said that enterprise-grade e-commerce infrastructure is increasingly enabling creator-led brands to scale, following the successful launch of Numinara, a beauty brand introduced today by actress and singer-songwriter Diana Danielle. The launch serves as a highly successful case study of how creator-driven demand can be converted into
