Let us face the reality of modern retail. We all love the buzz of Bazar Raya with the surprises, the sellers, the deals, and the joy of discovery. But online shopping often strips away that magic, leaving most platforms feeling purely transactional and lonely. This festive season, TikTok Shop set
Legacy is not only financial, but in the wisdom and values that shape generations Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with OCBC Malaysia to launch a heartfelt film for its Raya campaign. Titled “Di Samping Ayah” (translated: Beside My Father), the film serves as a
For many people entering the advertising industry, the reality of agency life can be very different from the idealised version seen from the outside. But for young media planner Zeti Izuren, the transition from student to agency professional has been less about disappointment and more about discovery. “When I first
In conjunction with this year’s Hari Raya Aidilfitri celebration, Air Selangor presents a short festive video titled ‘Raya Ikut Rasa’, a heartfelt story that highlights themes of mental health, family love, self-acceptance and the strength to overcome emotional challenges. ‘Raya Ikut Rasa’ tells the story of the special bond between
In Malaysia, Raya advertising often competes in a curious contest of its own. Every year, brands attempt to outdo each other with grander productions, tear-jerking reunions and impeccably styled kampung homes where nobody ever seems to sweat while cooking rendang. This year, Astro has chosen to poke gentle fun at
Fernleaf has partnered with Havas Malaysia to introduce a new campaign celebrating the launch of its upgraded SmartGro™ formulation, designed for today’s new generation of children who are growing up in a world shaped by digital learning, rapid self-expression, and unprecedented access to technology. A trusted name in the growing-up
Every Raya story begins with a familiar image. A suitcase packed with gifts. A highway heading north. A family waiting patiently at the gate. For Malaysians, balik kampung is more than travel. It is a ritual. It is the great annual migration where city workers return to the villages that
Most commuters board a train expecting a routine journey: headphones on, eyes on the phone, destination in mind. But on Shanghai’s Metro Line 11, the daily commute has suddenly acquired a roar. To mark the return of the Chinese Grand Prix, LEGO China has transformed an entire metro train into
Astro has partnered with Naga DDB Tribal to conceptualise and bring to life Astro’s Ramadan–Raya 2026 (RaRa 2026) campaign, “Bila Bersama, Lagi Jadi.” In a year where Ramadan and Chinese New Year coincide —resulting in an exceptionally crowded festive season — the joint effort centred on creating a culturally immersive
Moving beyond the era of traditional 20-second spots, BRAND’S InnerShine has officially owned the 2026 festive narrative by launching a massive content ecosystem that merges a viral music video with a 20-episode micro-drama series. This strategic “advertainment” pivot is the result of a powerhouse partnership between independent agency Fishermen Group
