Some artworks hang in museums. Others hang in the public imagination. And a few — like the famous Children on Bicycle mural in Penang — end up doing something far more powerful: they become shorthand for a place itself. Snap a photo of George Town and chances are that mural
Prudential Malaysia has partnered with Naga DDB Tribal to launch its Chinese New Year short film, The Promise, which explores the idea of true wealth by challenging conventional notions of riches. Set against a festive season often associated with material abundance, the film shifts focus to remind viewers that the
By Sandeep Joseph That size of the agency matters, when it comes to media. A bigger media agency, the argument goes, gets better rates, because of the bulk of volume in buying. Media owners, apparently, lower their rates for bigger agencies who are buying a great volume of ads from
Advertising once taught us how to sell soap. Now it is learning how to move souls. Across Malaysia, something unusual is happening. Humanitarian organisations — traditionally modest, procedural, quietly operational — are beginning to communicate with the strategic sharpness of global brands. Not louder. Not flashier. Just clearer, smarter, and
On what would have been his 123rd birthday, tributes to Malaysia’s founding father, Tunku Abdul Rahman Putra Al-Haj, were filled with familiar references to Merdeka, leadership and unity. But for those in the communications, branding and storytelling industries, the commemorative reflections by his granddaughter Datin Sri Sharifah Menyalara Hussein —
Fireworks, lanterns and televised variety shows have long defined the Lunar New Year spectacle in China. This year, however, another performer is stepping confidently into the spotlight: the humanoid robot. What might once have been a novelty sideshow is rapidly becoming a national demonstration of technological ambition — and, increasingly,
CNY In The Sky returns with free concerts, RM1.8 million worth of prizes, and a new face in the family. At Resorts World Genting (RWG), we don’t just host celebrations; we craft landmarks in time. This year, as we usher in the Year of the Horse, our annual CNY In
Xamble Group Limited has entered into an agreement to acquire a 55.6% stake in Malaysia-based influencer platform YouthsToday (YToday Sdn Bhd) for A$330,000, in a deal that will significantly expand its creator ecosystem and Southeast Asia footprint. The acquisition, expected to complete by April 2026, will see Xamble’s influencer base
Chinese New Year advertising loves spectacle. Firecrackers, red lanterns, improbable family reunions and enough gold symbolism to bankrupt a jewellery store. Yet every few years, a film appears that quietly reminds us of what the festival was meant to celebrate in the first place. McDonald’s Malaysia’s 2026 Chinese New Year
Valentine’s Day advertising has long suffered from a shortage of imagination. Roses, candlelight, violins, perhaps a slow-motion walk across a beach if the budget allows. Love, apparently, smells faintly of perfume and chocolate. Flipkart’s latest Valentine’s campaign suggests something rather different. It smells like floor cleaner. Romance Begins Before the
