Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2026 winners this evening at its annual Awards Gala in Singapore. In a historic first Uzbekistan was awarded two Spikes taking home Silver and Gold in Film Craft for ‘The Weight of Pain’, for
Most presentations fail before the second slide. Not because the ideas are weak, but because the delivery is. Endless bullet points, cluttered charts and default templates don’t just look dated — they dilute your message. If your audience is zoning out, your slides are the problem. This training flips that
Every Ramadan, Malaysian brands compete to release the most touching festive film. Some go big with celebrity casts. Others chase humour or nostalgia. But every year, one brand quietly reminds the industry that the most powerful storytelling rarely needs spectacle. This year, PETRONAS once again delivers that reminder with “LittleJoys
KULT has launched its first-ever Raya film, BUNYI RUMAH, marking a bold creative milestone for the company and a defining showcase of what its content and innovation arm, KULT:Studio, can deliver for brands ready to explore the next chapter of storytelling. Created entirely using artificial intelligence as a conscious creative
The unmistakable rhythm of Ramadan in Malaysia is no longer heard only in bustling bazaars or crowded shopping malls. Increasingly, it is measured in parcels moving through logistics hubs. This year, Pos Malaysia expects parcel volumes to rise between 15% and 20% during the Ramadan-to-Hari Raya period, compared with ordinary
Johor’s Tunku Aminah Sultan Ibrahim has been appointed chairperson of Malaysian telco U Mobile following a restructuring of the company’s ownership that places majority control in local hands. The appointment comes after Mawar Setia Sdn Bhd — a company jointly formed by Tunku Aminah and U Mobile founder Vincent Tan
Advertising people love complicated ideas. Strategy decks with 47 slides. Purpose statements that require subtitles. Campaigns so layered you need a PhD in semiotics just to understand the key visual. And then, occasionally, a brand reminds everyone that the most powerful ideas in advertising are usually the simplest ones. This
Malaysia’s out-of-home (OOH) advertising industry rarely produces headline-grabbing deals. It is an industry built on roadside structures, long municipal approvals and the slow accumulation of locations rather than dramatic mergers. That is precisely why Seni Jaya Corp Bhd’s latest move deserves attention. At its recent Extraordinary General Meeting (EGM), shareholders
Every Ramadan, millions of Malaysians ask the same question. “Hari ini berbuka pukul berapa?” It is a small ritual repeated daily across homes, offices, campuses and construction sites. Phones are checked. WhatsApp groups light up. Someone inevitably Googles the time. This year, 7-Eleven Malaysia, together with its agency TBWA\Kuala Lumpur,
‘Seikhlas Pemberian, Seindah Lebaran’ encourages Malaysiansto gift from the heart this Hari Raya. This Hari Raya, guardian Malaysia turns its attention to a gesture many have long taken for granted. The brand’s latest festive campaign – titled ‘Seikhlas Pemberian, Seindah Lebaran’ (Sincerity in Giving, the Beauty of Raya) – reimagines
