When nearly two million consumers transact within days of a programme’s launch, marketers should pay attention. Not because it is a policy story but because it is a live, nationwide case study in behavioural activation, distribution efficiency, and trust-led adoption. According to Finance Minister II Amir Hamzah Azizan, almost RM200
Taylor’s Education Group unveils an inspiring short film that celebrates how real-world, collaborative learning can turn empathy and innovation into opportunities for all. Titled Speaking Hands, the film centres on Hong Wei, a hearing-impaired student presenting at a student innovation showcase. What begins as a familiar public-speaking moment soon takes
Athenatech AI Sdn Bhd (athenatech.ai ), one of Malaysia’s top six AI start-ups to watch, today announced the launch of subsidiary AxxonAI (axxonai.com), a Large Language Model (LLM) based synthetic data intelligence platform. This milestone positions AxxonAI as the first Malaysian company to offer this capability, addressing the growing challenges
Duopharma Biotech Berhad, Malaysia’s No.1 (IQVIA) pharmaceutical company, has appointed Trapper Group as its media agency of record following a rigorous multi-agency pitch involving several leading global network agencies. Trapper emerged as the highest-scoring agency based on strategic strength, commercial competitiveness and its data-led approach to delivering measurable business outcomes.
Clear Channel Outdoor Holdings has agreed to be acquired by Mubadala Capital, in partnership with TWG Global, in a transaction valuing the out-of-home (OOH) advertising company at an enterprise value of US$6.2 billion. The deal will see the investor consortium acquire 100% of Clear Channel’s outstanding common stock, with shareholders
Omnicom Media Malaysia’s leading global media and communications agency PHD, has today announced the launch of a groundbreaking OOH campaign for Audi Malaysia. ‘From Tee to Key — Where Precision Meets Performance’ marks a significant milestone, being the first-of-its-kind in Malaysia, to feature large-scale floater OOH advertisements at strategically placed
THE SHOUT GROUP (FCB SHOUT) recently launched ‘Joyful Bites & Sunny Delights’, a unique cross-category collaboration between Japanese skincare brand Bioré from Kao Malaysia, and beloved dessert icon Hokkaido Baked Cheese Tart. Designed to kick-start the year with positivity, the campaign reframes sun protection as a natural part of modern
By Ellison Fernandez, Executive Creative Director, Dentsu Creative Malaysia AI is no longer the bright-eyed intern drafting captions and generating novelty images. In Malaysia, it now sits quietly behind consequential brand decisions on pricing, recommendations, refunds, moderation, and everyday service interactions. Yet as adoption grows, so does fatigue. Beyond general
By The Malketeer For decades, every major workplace technology promised the same outcome: less work. Email was meant to reduce paperwork. Collaboration platforms were supposed to eliminate endless meetings. Automation tools were expected to remove repetitive tasks. Yet each productivity breakthrough has tended to expand work rather than shrink it.
Every Lunar New Year, brands attempt the same balancing act — honour the past without sounding like it belongs there. Few manage it well. Most lean too heavily on nostalgia, mistaking familiar symbols for meaningful relevance. Coca-Cola’s 2026 Lunar New Year campaign across Southeast Asia takes a different route —
