This Hari Raya, Naga DDB Tribal is reimagining the transactional nature of modern festive gifting with Sampul Dodol, a creative initiative that transforms the conventional duit raya envelope into something far more meaningful: a vessel of collective labour, time and care. Over the years, Raya gifting has become increasingly convenient,
Malaysia’s retail sector is sending a clear, if slightly uncomfortable, message to brands. Consumers haven’t stopped spending — they’ve simply stopped spending freely. The latest Malaysia Retail Industry Report (March 2026) reveals a market that is technically growing, but emotionally cautious. On paper, the numbers look respectable. On the ground,
By early evening, just after buka puasa, the highways out of Kuala Lumpur begin to tell a familiar story. Brake lights stretch like a red river. Engines idle. Tempers simmer. Somewhere between Rawang Selatan and Bukit Beruntung, traffic slows to a near standstill—this time worsened by an accident choking the
The campaign reminds Malaysians why quality ghee has always been the heart of festive cooking! This Hari Raya, Lactalis Trading Malaysia has partnered with creative agency THE SHOUT GROUP (FCB SHOUT) to reaffirm QBB Pure Ghee’s place at the heart of Malaysian kitchens with a new campaign titled ‘QBB –
Sunquick has partnered with Havas Malaysia to launch a new Ramadan and Raya campaign that pays tribute to the deeply Malaysian tradition of “air tangan mak” – the belief that a mother’s touch brings unmatched warmth, sincerity, and flavour to every meal. A familiar presence in Malaysian homes for decades,
Cooking at home is rarely a perfect routine. The ingredients available, the time you have, and the people you are cooking for can change from day to day. In fact, a recent survey conducted by Fishermen Integrated revealed that 75% of Malaysian home cooks adapt their meals based on daily
At the South by Southwest (SXSW) festival in Austin this week, the conversation around artificial intelligence and creativity took on a familiar rhythm: excitement, anxiety, and ultimately, a reminder of what audiences actually come for. Despite the rapid advance of generative AI tools, some of Hollywood’s most influential voices insist
For decades, the crown belonged to a plastic mascot. At the 2026 Oscars, Burger King quietly staged a coup. The King has been fired. The crown now belongs to the customer. In a 90-second commercial that aired during Hollywood’s biggest night, the fast-food chain unveiled a new brand platform built
Every Raya season in Malaysia brings a familiar parade of festive short films. Families reunite. Tears flow. Forgiveness arrives just in time for ketupat and rendang. But “Darah Biru”, the new Raya film by Proton in collaboration with air-freshener brand Little Joe, takes a different route. Instead of beginning in
MBCS, the creative powerhouse under Omnicom Media Malaysia, has partnered with Watsons Malaysia to launch ‘Watsons Pentas Raya Glam’ (translated:‘The Raya Glam Stage by Watsons’), a festive campaign in celebration of Raya. The campaign celebrates the joys of festive preparations while flipping the script on norms, and is inspired by
