Castrol Malaysia Appoints Be Strategic as official PR Agency

Be Strategic to manage and execute PR campaigns for Castrol Malaysia

Castrol Malaysia has appointed Be Strategic to manage and execute its Public Relations campaigns for 2018 and build deeper and more meaningful media relations among automotive and business media.

Be Strategic, a fast-growing performance content and influence agency was appointed on the strength of its effective communications and stakeholder engagement work done for Castrol Malaysia’s inaugural Car Mechanic Contest in 2017.

Be Strategic’s clients include Quill Automobiles, Gamuda Land, UDA Land and Kuala Lumpur City Hall among others.

“Castrol is the world leading manufacturer, distributor and marketer of premium lubricants and it is the intention of Castrol Malaysia to be more active in our communications activities for this market.

“Be Strategic has clearly demonstrated to us that they are an agency that is both creative and strategic in their thinking and through-the-line execution. We look forward to working closer with them in 2018,” said Keow Mei-Shan, Marketing Director for Castrol Malaysia and Singapore.

“We are excited and proud to continue our winning partnership with Castrol Malaysia.

“Our core team is highly experienced in their respective communications and marketing fields, and by working together as one cohesive unit focused on getting the most effective business outcomes for our clients, we have provided not only unique marketing insights and communications campaigns to Castrol Malaysia, but effective and memorable ones as well,” said Ashvin Anamalai, Chief Strategist, Be Strategic.

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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
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Click to visit DTCXJuly19 Microsite.
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