Carlsberg offers exclusive red kit to fans of the Champions of England

After a 30 year wait, Liverpool FC are finally the Champions of England and the club that promises you’ll never walk alone, has made its loyal fans ecstatic. 

Last week, Manchester City’s loss against Chelsea the night after Liverpool FC’s victory over Crystal Palace has confirmed the Reds’ unassailable lead towards lifting the coveted Premier League championship trophy. 

To celebrate the historic and well-deserved Premier League win, Carlsberg Malaysia is giving fans a chance to raise their glasses towards “Probably the Best Football Club in the World” with the Red Champions Kit. 

Limited to the first 100 fans who are registered users of Adopt a Keg, the Red Champions kit includes a virtual Red Keg fans can purchase for RM500 that comes with two limited-edition Liverpool FC Carlsberg glasses and 100 Carlsberg beers they can redeem (10 glasses a time) and share with others at participating outlets nationwide.

“Since the inception of the Premier League in 1992, Carlsberg has stood with Liverpool FC from the very beginning with the longest partnership in league history – currently 28 consecutive seasons,” said Managing Director of Carlsberg Malaysia, Stefano Clini. “To reward the loyalty of

Carlsberg and Liverpool FC fans as well as our trade customers who have supported our winning drive and Probably the Best Beer in World that ‘Just Keeps Getting Better’, the introduction of this exclusive virtual Red Keg commemorates our partnership with Liverpool FC so fans can share and celebrate responsibly together with supporters throughout Malaysia in anticipation of that momentous trophy lifting next month.” 

Carlsberg Malaysia encourages consumers to celebrate responsibly by not drinking and driving and practicing social distancing when enjoying their virtual Red Keg and Adopt a Keg redemptions, which are only open to non-Muslims above the age of 21 years.

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