Cannes Creative Showcase: Creativity in a chicken crisis

In light of this current pandemic crisis, we’re throwing it back to a slightly different crisis that hit KFC in 2018. The iconic fried chicken joint experienced a bizarre problem of running out of chicken.

The delivery mishap resulted in hundreds of KFC restaurants in the UK having to temporarily close and the marketing nightmare .KFC responded by taking ownership of the disaster.

The brand demonstrated that apologising in a humorous and human way can turn bad news into an opportunity to connect with customers. Its decision to use print also paid off, driving significant PR coverage at relatively low cost at a time when the brand was in the news cycle.