Can creative and data sit in the same room?

(marketingmagazine.com.my) – Many say that the industry is divided into two camps, data driven and the other creative.

However at the upcoming Malaysian Media Conference (MMC) we want to provide a space where both parties can discuss the opportunities that both sides provide.

Check out what we have in store during the 2nd half of MMC:

How will digital and analytics power the next telco growth curve?
• How Lih Ren – Head of iTelco, Digi Telecommunications
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

The telco industry is in the midst of a massive transformation. And in the center of it is digitization and big data analytics. With the closeness to the customers and access to massive amounts of user data the telcos have many opportunities available. But with the opening up of the telco ecosystem also others want a piece of the pie. Find out how they are preparing themselves to make the most of the new data driven opportunities.

Cannes Lions 2016 Best Global Campaigns Screening

Watch some of the best campaigns in the region and study what made them take home a Cannes Lions Award.

POWER PANEL DISCUSSION:
Storytelling in the era of Data-Driven Marketing
Facilitator: Stan Chew – GM, Publicis One Media PANELISTS:
• Lim Sue-Anne – Chief of DAN Group, Insights & Strategy
• Dheeraj Raina – GM & Head of Strategy, Mindshare Malaysia
• Adam Miranda – Creative Director, Fishermen
• Ramakrishnan C.N. – Partner Integration, ENTROPIA
• Lai Shu Wei – CMO, Webe Digital Sdn Bhd
• Khoo Kar Khoon – Chairman, GigaGigs Malaysia
Former Communications Director, Nestlé Malaysia-Singapore

Weathering the Data storm : Decision-making & Artificial Intelligence
Jeffrey Seah – Tech, Data, Content provocateur
Former CEO of Starcom MediaVest Group, South East Asia

The amount of data in business grows exponentially with each day. Each data byte analysed becomes market intelligence and a timely decision is needed to capitalised on it.
How should decision making structures change to become Alibaba-speed, what type of data should be prioritised, and where do we want AI to start. This session shares some examples from the businesses(no more start ups) operating in the disrupting world.

Date: 14 November 2016

Time: 08:30am – 06:00pm

Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

To find out more on our event check head on over here

Interested in joining or sponsoring the event? Contact: [email protected]

Will you Sink or Swim in 2017?

Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!

From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.

Look forward to a full day of case studies and real-market experiences from the following speakers:

• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!

Download the full programme here

Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: [email protected]