Campaign leaves print legacy after four decades

Campaign Asia-Pacific will pull the shutters on its print publication with its final issue out in August.

The move comes as part of its decision to embrace a ‘digital-only model’.
Earlier the Haymarket-owned magazine announced intentions of scaling back its print circulation from weekly to monthly beginning September.

“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” said Atifa Silk, Campaign Asia-Pacific brand director.

“We cover an industry that’s being completely transformed by digital technology.  Now we’re excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features.”
A report by Mumbrella Asia said resources once dedicated to the print publication would be utilised for the production of premium paid-for online content, while Atifa said that the move would not lead to any redundancies among the team.

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