Campaign leaves print legacy after four decades

Campaign Asia-Pacific will pull the shutters on its print publication with its final issue out in August.

The move comes as part of its decision to embrace a ‘digital-only model’.
Earlier the Haymarket-owned magazine announced intentions of scaling back its print circulation from weekly to monthly beginning September.

“Through our new platform, we will continue to deliver quality content but now in a personalised and targeted manner, which will allow clients to benefit from value-added insight garnered from our proprietary content consumption analysis and create deeper engagement with the Campaign Asia community,” said Atifa Silk, Campaign Asia-Pacific brand director.

“We cover an industry that’s being completely transformed by digital technology.  Now we’re excited to be evolving alongside it by expanding our digital team and offering more video, interactive and premium online features.”
A report by Mumbrella Asia said resources once dedicated to the print publication would be utilised for the production of premium paid-for online content, while Atifa said that the move would not lead to any redundancies among the team.

BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]