BREAKING NEWS: Spikes Asia Jury Presidents and Tangrams Jury announced

Spikes Asia has announced its 2021 Jury President line-up and the list of full juries for the Tangrams Strategy and Effectiveness Awards. 

16 industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards. 

“This is a collective of leading experts from across the Asia-Pacific region whose knowledge and experience places them well to recognise genuine creative excellence while understanding the unique nuances of individual markets,” said President, Ascential Marketing Division & Chairman, Spikes Asia, Philip Thomas. “The 2021 Tangrams jury is our biggest line-up in the nearly two decade history of the awards and we’re proud to have achieved  gender parity.” 

The Spikes Asia Festival of Creativity celebrates inspiring Asia-Pacific creativity in advertising. Building on over 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific. 

Spikes Asia presents a unique opportunity for entrants to benchmark a piece of work in both creativity and effectiveness at the same time across two of the region’s most prestigious award programmes in branded marketing communications – Spikes Awards and Tangrams Strategy & Effectiveness Awards.

The presidents along with their juries will evaluate entries submitted into 28 combined Spikes and Tangrams award types spanning the industry’s spectrum.

The Spikes Awards Jury Presidents are:

  1. Brand Experience & Activation and Creative eCommerce

Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide

Since joining Cheil Worldwide as the network’s first ever Global Chief Creative Officer in 2015, Malcolm has developed Cheil into one of the world’s leading creative networks. In the past year alone, Cheil WW has won over 350 global awards. 

2. Creative Effectiveness & Creative Strategy

Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific

In her role Kaveri is responsible for the Digital, Brand and Sponsorships mandate for Mastercard, in the AP region. Prior to joining Mastercard she had commercial and marketing roles with EMI Virgin and Diageo which included heading marketing for the Scotch & Luxury spirits portfolio and heading marketing innovation for Johnnie Walker globally.

3. Design and Industry Craft

Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett

When Raj became the head of Leo Burnett in South Asia six years ago, he had one goal – how to impact a million lives using design and technology.  Over the years,  he and his team have designed several platforms for good, including the world’s first anti-collusion road management system. Rajdeepak has won multiple awards, including the Inaugural Glass Lion Grand Prix and the first Innovation Lion for India. 

4. Digital, Mobile and Digital Craft

Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc.

Yasu joined Dentsu in 1995, where he accomplished advertising’s greatest feat: staying at the same agency for 25 years. Throughout his career, he has worked on clients such as Shiseido, Coca-Cola, Glico and Honda, been awarded several Cannes Lions and served as the Jury President of the Creative Data Lions in 2019. Yasu is in charge of leading Dentsu’s digital creative and innovation teams in developing digital brand experiences and integrated solutions using the latest technologies.

5. Direct and Outdoor

Tara Ford, Chief Creative Officer, DDB Sydney

Alongside her role at DDB Sydney, Tara Ford is a Board Member of the Advertising Council of Australia. She has made a career from mold breaking creative leadership and iconic creative work at some of the most creative agencies around the world. Tara’s work has been consistently recognised at the highest level, including Cannes Lions and Spikes Asia. Tara has judged and chaired at every major global award show and is an active mentor to young creatives.

6. Entertainment and Music

Emily Bull, Managing Director, Founder,

Emily is a Branded Entertainment Executive Producer, with over 20 years of industry experience. As a passionate advocate of film content within the digital space, Emily has worked across numerous high profile brands and hopes that her vision of brands becoming broadcasters in their own right comes true.  Emily has joined several jury teams, including the Cannes Lions 2019 Entertainment Jury and the Spike Asia 2015 Branded Content & Entertainment jury where she led as Jury President.

7. Film Craft

Michael Ritchie, Managing Director, Co – Owner, Revolver/Will O’Rourke

Michael began his career in agencies at Ogilvy in Sydney and DDB HK before moving into the production side. 1999 saw his most successful collaboration when he joined and later became partners with Steve Rogers at Revolver. In 2018, Revolver/Will O’Rourke were awarded runner-up for the prestigious Cannes Lions Palme d’Or and won the Spikes Palm Award the same year. This is on top of winning over 15 gold Lions, including 3 grand prix’s over the years. 

8. Film, Print & Publishing and Radio & Audio

Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy

After joining Ogilvy in August 1982 as an Account Executive, Piyush became Executive Chairman and National Creative Director of Ogilvy India in 2004 and Chief Creative Officer, Worldwide in January 2019.  Over his career, Piyush has received several accolades, including the prestigious Lion of St. Mark.

9. Healthcare

John Scott, Creative Director, Ward6 Singapore

John’s career began in fashion & editorial design before he found his way to Pharma and health and wellness advertising at Ward6.  John has over 17+ years of experience working in advertising and also runs a creative ideation, photography, and film studio with a small team of like minded creative professionals – creating content, film, vlog content, and workshops for photographers and creatives.

10. Innovation

Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH

Jab started his BBH career as Group Creative Director in London in 2014 and later progressed to being the Worldwide Chief Creative Officer in 2019.  Under his tenure, BBH Singapore produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Battle Force Live’ for Nike. Jab is the winner of over 200+ awards including 11 Cannes Lions and a Cannes Lions Grand Prix. 

11. Media

Mark Heap, CEO APAC, MediaCom

Mark began his career journey with MEC as a summer intern and as a graduate at JWT London.  Since becoming an agency leader, Mark and his team have received multiple Agency of the Year awards and Mark has been awarded Asia Pacific Agency Head of the Year and Greater China Agency Head of the Year.  

12. PR

Vanessa Ho Nikolovski, Managing Director, Weber Shandwick

Vanessa has managed the communications needs and reputations of a diverse range of companies and brands through impactful multi-year programs. In 20 years at Weber Shandwick, she has worked with teams to build and grow some of the agency’s largest and most enduring regional client relationships. Vanessa has been active on jury panels and was recognized by The Holmes Report on its 2019 Innovator 25 Asia-Pacific list.

The Tangrams Strategy & Effectiveness Awards Jury Presidents are:

13. Effectiveness

Anita Kanal, Vice President, Consumer Marketing for Asia Pacific, Visa Worldwide Pte Limited

Kanal heads up the regional consumer marketing function across AP and is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team. Bringing over 20 years of experience from global strategy and digital marketing firms, her experience includes B2B and B2C clients across a wide range of industries.

14. Data & Analytics and eCommerce

Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab

With over 25 years of building, advising and leading marketing & technology companies in Asia Pacific, Ken Mandel previously held leadership roles with WPP, Yahoo!, BuddyMedia,, Hootsuite and Publicis. Ken is also a keen supporter of the Asian digital industry and has held numerous industry association Chairmanships. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.

15. Digital Strategy

Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC

Richa is a consumer-centric, digital innovator with proven business and brand building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top 6 marketers in the world by the WFA, she is recognised in the Top 25 CMOs and Innovators in Asia-Pacific. Richa has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change spanning over 30 countries across the globe, across multiple industries in senior leadership roles and has also been a startup founder.

16. Media Strategy

Sindhuja Rai, Global Media Investment Lead, Mondelēz International

Sindhuja is responsible for maximizing opportunities in the area of partnership and value optimization to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organizations.

Awards entry key dates:

Spikes Awards

Key eligibility dates:1 July 2019 to 31 January 2021
First late fee applies after:10 December 2020 at 11.59pm SGT
Second late fee applies after :7 January 2021 at 11.59pm SGT
Final entries deadline:21 January 2021 at 11.59pm SGT

For more information on the Spikes Awards, please visit

Tangrams Strategy & Effectiveness Awards

Eligibility period:1 March 2019 to 31 January 2021
Early bird deadline:10 December 2020 at 11.59pm SGT
Final entries deadline:7 January 2021 at 11.59pm SGT

For more information on the Tangrams Strategy & Effectiveness Awards, please visit

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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