16 industry leaders across networks, independent agencies and advertisers have been appointed to lead juries across both awards.
“This is a collective of leading experts from across the Asia-Pacific region whose knowledge and experience places them well to recognise genuine creative excellence while understanding the unique nuances of individual markets,” said President, Ascential Marketing Division & Chairman, Spikes Asia, Philip Thomas. “The 2021 Tangrams jury is our biggest line-up in the nearly two decade history of the awards and we’re proud to have achieved gender parity.”
The Spikes Asia Festival of Creativity celebrates inspiring Asia-Pacific creativity in advertising. Building on over 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
Spikes Asia presents a unique opportunity for entrants to benchmark a piece of work in both creativity and effectiveness at the same time across two of the region’s most prestigious award programmes in branded marketing communications – Spikes Awards and Tangrams Strategy & Effectiveness Awards.
The presidents along with their juries will evaluate entries submitted into 28 combined Spikes and Tangrams award types spanning the industry’s spectrum.
The Spikes Awards Jury Presidents are:
- Brand Experience & Activation and Creative eCommerce
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Since joining Cheil Worldwide as the network’s first ever Global Chief Creative Officer in 2015, Malcolm has developed Cheil into one of the world’s leading creative networks. In the past year alone, Cheil WW has won over 350 global awards.
2. Creative Effectiveness & Creative Strategy
Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific
In her role Kaveri is responsible for the Digital, Brand and Sponsorships mandate for Mastercard, in the AP region. Prior to joining Mastercard she had commercial and marketing roles with EMI Virgin and Diageo which included heading marketing for the Scotch & Luxury spirits portfolio and heading marketing innovation for Johnnie Walker globally.
3. Design and Industry Craft
Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett
When Raj became the head of Leo Burnett in South Asia six years ago, he had one goal – how to impact a million lives using design and technology. Over the years, he and his team have designed several platforms for good, including the world’s first anti-collusion road management system. Rajdeepak has won multiple awards, including the Inaugural Glass Lion Grand Prix and the first Innovation Lion for India.
4. Digital, Mobile and Digital Craft
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc.
Yasu joined Dentsu in 1995, where he accomplished advertising’s greatest feat: staying at the same agency for 25 years. Throughout his career, he has worked on clients such as Shiseido, Coca-Cola, Glico and Honda, been awarded several Cannes Lions and served as the Jury President of the Creative Data Lions in 2019. Yasu is in charge of leading Dentsu’s digital creative and innovation teams in developing digital brand experiences and integrated solutions using the latest technologies.
5. Direct and Outdoor
Tara Ford, Chief Creative Officer, DDB Sydney
Alongside her role at DDB Sydney, Tara Ford is a Board Member of the Advertising Council of Australia. She has made a career from mold breaking creative leadership and iconic creative work at some of the most creative agencies around the world. Tara’s work has been consistently recognised at the highest level, including Cannes Lions and Spikes Asia. Tara has judged and chaired at every major global award show and is an active mentor to young creatives.
6. Entertainment and Music
Emily Bull, Managing Director, Founder, hellofuture.tv
Emily is a Branded Entertainment Executive Producer, with over 20 years of industry experience. As a passionate advocate of film content within the digital space, Emily has worked across numerous high profile brands and hopes that her vision of brands becoming broadcasters in their own right comes true. Emily has joined several jury teams, including the Cannes Lions 2019 Entertainment Jury and the Spike Asia 2015 Branded Content & Entertainment jury where she led as Jury President.
7. Film Craft
Michael Ritchie, Managing Director, Co – Owner, Revolver/Will O’Rourke
Michael began his career in agencies at Ogilvy in Sydney and DDB HK before moving into the production side. 1999 saw his most successful collaboration when he joined and later became partners with Steve Rogers at Revolver. In 2018, Revolver/Will O’Rourke were awarded runner-up for the prestigious Cannes Lions Palme d’Or and won the Spikes Palm Award the same year. This is on top of winning over 15 gold Lions, including 3 grand prix’s over the years.
8. Film, Print & Publishing and Radio & Audio
Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy
After joining Ogilvy in August 1982 as an Account Executive, Piyush became Executive Chairman and National Creative Director of Ogilvy India in 2004 and Chief Creative Officer, Worldwide in January 2019. Over his career, Piyush has received several accolades, including the prestigious Lion of St. Mark.
John Scott, Creative Director, Ward6 Singapore
John’s career began in fashion & editorial design before he found his way to Pharma and health and wellness advertising at Ward6. John has over 17+ years of experience working in advertising and also runs a creative ideation, photography, and film studio with a small team of like minded creative professionals – creating content, film, vlog content, and workshops for photographers and creatives.
Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH
Jab started his BBH career as Group Creative Director in London in 2014 and later progressed to being the Worldwide Chief Creative Officer in 2019. Under his tenure, BBH Singapore produced standout, broad ranging examples of modern creativity such as ‘Human Catalogue’ for IKEA and ‘Battle Force Live’ for Nike. Jab is the winner of over 200+ awards including 11 Cannes Lions and a Cannes Lions Grand Prix.
Mark Heap, CEO APAC, MediaCom
Mark began his career journey with MEC as a summer intern and as a graduate at JWT London. Since becoming an agency leader, Mark and his team have received multiple Agency of the Year awards and Mark has been awarded Asia Pacific Agency Head of the Year and Greater China Agency Head of the Year.
Vanessa Ho Nikolovski, Managing Director, Weber Shandwick
Vanessa has managed the communications needs and reputations of a diverse range of companies and brands through impactful multi-year programs. In 20 years at Weber Shandwick, she has worked with teams to build and grow some of the agency’s largest and most enduring regional client relationships. Vanessa has been active on jury panels and was recognized by The Holmes Report on its 2019 Innovator 25 Asia-Pacific list.
The Tangrams Strategy & Effectiveness Awards Jury Presidents are:
Anita Kanal, Vice President, Consumer Marketing for Asia Pacific, Visa Worldwide Pte Limited
Kanal heads up the regional consumer marketing function across AP and is responsible for improving AP’s marketing effectiveness using new data & technology and delivering best-in-class marketing programs. She also sits on the Asia Pacific Marketing Leadership Team. Bringing over 20 years of experience from global strategy and digital marketing firms, her experience includes B2B and B2C clients across a wide range of industries.
14. Data & Analytics and eCommerce
Ken Mandel, Regional Managing Director of GrabAds & Brand Insights, Grab
With over 25 years of building, advising and leading marketing & technology companies in Asia Pacific, Ken Mandel previously held leadership roles with WPP, Yahoo!, BuddyMedia, Salesforce.com, Hootsuite and Publicis. Ken is also a keen supporter of the Asian digital industry and has held numerous industry association Chairmanships. Ken’s current role at Grab is an eclectic accumulation of almost everything he has done over his pioneering career.
15. Digital Strategy
Richa Goswami, Global Head of Customer and International, Wealth and Personal Banking, HSBC
Richa is a consumer-centric, digital innovator with proven business and brand building skills acquired at the world’s leading financial and consumer healthcare brands. Voted as one of the top 6 marketers in the world by the WFA, she is recognised in the Top 25 CMOs and Innovators in Asia-Pacific. Richa has a wealth of experience in evolving traditional business practices into digital models and orchestrating organisational change spanning over 30 countries across the globe, across multiple industries in senior leadership roles and has also been a startup founder.
16. Media Strategy
Sindhuja Rai, Global Media Investment Lead, Mondelēz International
Sindhuja is responsible for maximizing opportunities in the area of partnership and value optimization to deliver greater ROI and impact on media investments across the globe. Additionally, she continues to lead Media and Digital in AMEA and will continue to work closely with brands and markets to activate their strategic priorities across the region. Sindhuja has over 20 years of experience in media and digital gained in agencies, consulting and client organizations.
Awards entry key dates:
|Key eligibility dates:||1 July 2019 to 31 January 2021|
|First late fee applies after:||10 December 2020 at 11.59pm SGT|
|Second late fee applies after :||7 January 2021 at 11.59pm SGT|
|Final entries deadline:||21 January 2021 at 11.59pm SGT|
For more information on the Spikes Awards, please visit spikes.asia
Tangrams Strategy & Effectiveness Awards
|Eligibility period:||1 March 2019 to 31 January 2021|
|Early bird deadline:||10 December 2020 at 11.59pm SGT|
|Final entries deadline:||7 January 2021 at 11.59pm SGT|
For more information on the Tangrams Strategy & Effectiveness Awards, please visit tangrams.asia
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