BN needs a platform to connect & spread accurate information, says PM
Even as Malaysia moves into the first week of the new year 2018, the 14th General Elections is rolling out action already.
On Wednesday, Malaysia’s Barisan Nasional (BN) ruling coalition launched a web portal to combat fake news on social media, ahead of the country’s most important election.
It will also be used to connect with the voters and draw them towards BN.
Called the ‘therakyat.com,’ – (rakyat meaning people in Malay) – the portal was launched by Prime Minister Najib Razak and other BN leaders in Kuala Lumpur, on Wednesday.
Datuk Seri Najib said at the launch that social media had become the primary source of information among the people.
“In the 13th general election, we became the victim of fake news, although the term was not popular back then,” he said. “The reality is, fake news has become the Opposition’s weapon and has brought consequences to us,” Mr Najib, who is also Barisan chairman, said in his speech.
He told the gathering at the launch that he believed the same thing will happen during the 14th general election.
“That is why we need a platform that can be used to connect, and to spread accurate and quick information to the people. In other words, every information in the portal must be authoritative,” he added.
The portal will feature information on Barisan’s candidates in the upcoming polls. It contains several interactive segments and will also feature one-on-one interviews with Barisan leaders in a programme called Bicara 4 Mata which will air on national TV every alternate Wednesday.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW