BMW keeps it cheeky yet classy

4 months ago
Dr Z

Its a new era for the top management at Mercedes with the recent departure of Dieter Zetsche.

BMW has always had a healthy respect for Mercedes and this cheeky yet classy jibe definitely hits the spot.

This video from BMW, titled “Retirement is about exploring your wide open future,” is about just that.

The video is a touching tribute to Dr. Z, as he bids farewell to his employees and gets into a S-Class Mercedes.

Once he reaches home, it’s time for a leisurely drive, and for a moment it looks like he’s going to drive away in a vintage Mercedes.

That’s when the unexpected happens. Kudos to BMW for this great ad.



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page