Bloomberg Media and Twitter today announced their partnership to create the first-ever 24/7 breaking news network streamed globally, live, and social. The new live streaming news network will combine the newsgathering capabilities of Bloomberg with the digital power of Twitter to provide consumers with a live experience for video news.
The new network in-development was unveiled today at Bloomberg Media’s NewFront presentation, following a live interview with Michael R. Bloomberg and Twitter CEO Jack Dorsey. Launching in Fall 2017, it will feature a mix of user-generated breaking news video from citizens which will be curated and verified by Bloomberg editors, along with live video and reporting from Bloomberg journalists around the world.
“Today’s global news consumer wants and needs more than what’s currently available. In an era when most viewers are choosing immediacy over quality in breaking news, traditional media hasn’t kept up. With this new network, we are setting out to reinvent the digital breaking news experience. The powerful combination of Bloomberg’s high-quality journalism and data-backed objectivity with Twitter’s global immediacy, interactivity and reach will create the world’s fastest and most credible modern news source,” said Bloomberg Media CEO Justin B. Smith.
“This is a great opportunity to extend our global newsgathering capabilities to Twitter’s 328 million monthly users,” said Bloomberg Editor-in-Chief John Micklethwait. “Combining the journalism, data and editorial rigour of Bloomberg with the social content of Twitter will enable us to cover the world in a very new and exciting way.”
“The stage is set for innovation in news and Bloomberg is taking on that challenge. Twitter’s speed and vast global network of content and commentary combined with the high quality, editorial rigor of Bloomberg is a unique and powerful combination. Our collaboration will bring these forces together through live video and the related conversation,” said Anthony Noto, COO of Twitter.
Twitter’s move into live news broadcasting comes as no surprise as the platform had inked several partnerships with top news networks to broadcast their key events. Last year the social platform had struck a deal with CBS News to stream its coverage of the American Republican and Democratic National Conventions onto its platform and also a first-of-its-kind deal with the NFL to live-stream a package of its Thursday Night Football games globally.
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