Malaysia’s Best Marketing Campaigns on display here
We have just completed the 5th edition of The APPIES Malaysia Marketing Campaign Awards. Of course this year, we are all affected by COVID-19 conditions, hence the judging process has been online.
What makes the APPIES a highly sought-after marketing award is the extensive selection process that takes place, by bringing together 28 marketing leaders from various industries, who have made their mark in the industry, as Jury.
The validation and recognition behind each Gold, Silver and Bronze award is undisputed.
Led by Head of Jury Santharuban T Sundaram, Senior VP Marketing & Alternate Business of Etika Holdings, and assisted by APPIES Malaysia Council Adam Wee Abdullah and Group CMO of the CIMB Banking Group, all entries were judged by the Who’s Who in the marketing fraternity across Malaysia.
The judging criteria covered the Challenge (10%), Thinking (30%), Execution (30%) and Results (30%).
For best marketing campaigns, 7 Gold, 10 Silver and 10 Bronze were given out across ten categories. In fact, there were no Gold in four categories.
Special Categories winners (no submissions required) have also been announced for:
- Marketer of the Year
- Media Agency of the Year
- Advertising Agency of the Year
- Digital Agency of the Year
- Trailblazing Presenter of the Year (above 30)
- Rising Star Presenter of the Year (below 30)
We have also included video links of all the campaigns, and for categories with no Gold, the Silver winners are featured.
These are Malaysian campaigns, done by Malaysians for Malaysians. Think of it as an MBA crash course in marketing!
GOLD – APPIES Malaysia 2020 | Adtech Martech | Boost – Do Good with Boost this Ramadan
GOLD – APPIES Malaysia 2020 | Consumer & Business Services | Toppen Shopping Centre – Jangan @JelesEk. Jumpa di Toppen!
GOLD – APPIES Malaysia 2020 | Consumer Durables | Petron Malaysia – Koleksi Mistik Dengan Petron Malaysia
GOLD – APPIES Malaysia 2020 | Festive & Entertainment | UEM Sunrise Berhad – Rumah Happy Aidilfitri
GOLD – APPIES Malaysia 2020 | Food & Beverage | Dutch Lady Growing-up Milk ‘Life Changer’ Campaign 2019
GOLD – APPIES Malaysia 2020 | Food & Beverage | Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee
GOLD – APPIES Malaysia 2020 | Non-food FMCG | KOTEX LIMITED EDITION BATIK
SILVER Winner.
For the Marketing Innovation category have 2 silver winner
SILVER – APPIES Malaysia 2020 | Customer Experience | BIG Loyalty | Earn BIG Live BIG
SILVER – APPIES Malaysia 2020 | Digital & Social | Toppen – Jangan @JelesEk. Jumpa di Toppen!
SILVER – APPIES Malaysia 2020 | E-Commerce | Boost – Boost Bill Payment
SILVER – APPIES Malaysia 2020 | Marketing Innovation | BoBoiBoy Movie 2 Unlocking Power of Animation Sphere
SILVER – APPIES Malaysia 2020 | Marketing Innovation | CIMB #DEBITJER 2019
APPIES 2020 CAMPAIGN WINNERS
| MEDAL | CATEGORY | BRAND | CAMPAIGN NAME |
| GOLD | Consumer & Business Services | Toppen Shopping Centre | Jangan @JelesEk. Jumpa di Toppen! |
| GOLD | Festive & Entertainment | UEM Sunrise Berhad | Rumah Happy Aidilfitri |
| GOLD | Food & Beverage | Wonda | Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee |
| SILVER | Consumer & Busines Serivices | Boost | Do Good with Boost this Ramadan |
| GOLD | Food & Beverage | Dutch Lady Growing-up Milk | Dutch Lady Growing-up Milk ‘Life Changer’ Campaign 2019 |
| GOLD | Non-Food FMCG | Kotex | KOTEX LIMITED EDITION BATIK |
| SILVER | Consumer & Business Services | PETRONAS | PETRONAS Land of Light Bulbs |
| SILVER | Festive & Entertainment | RHB Bank | Awakening the Challenger Within |
| SILVER | Non-Food FMCG | Herbal Essences | Herbal Essences is Naturally Legit |
| SILVER | Customer Experience | BIG Loyalty | Earn BIG Live BIG |
| SILVER | Festive & Entertainment | Axiata & Celcom | Getaran Pertama |
| SILVER | E-Commerce | Boost | Boost Bill Payment |
| SILVER | Marketing Innovation | BoBoiBoy Movie 2 Marketing | BoBoiBoy Movie 2 Marketing |
| GOLD | Consumer Durables | Petron | Koleksi Mistik Dengan Petron Malaysia |
| SILVER | Marketing Innovation | CIMB | CIMB #DEBIT JER 2019 |
| GOLD | AdTech/MarTech | Boost | Do Good with Boost this Ramadan |
| SILVER | Digital & Social | Toppen Shopping Centre | Jangan @JelesEk. Jumpa di Toppen! |
| BRONZE | Consumer & Business Services | Mudah.my | Kena Sales? Kena Sell! |
| BRONZE | Consumer & Business Services | Hong Leong Bank | Hong Leong Bank Digital Day 2019 – Bye Bye Cash: No Cash, No Problem |
| BRONZE | Food & Beverage | Pepsi | Pepsi Raya Sakan Bersama ERA, SINAR & SYOK |
| BRONZE | Food & Beverage | Ensure | Strength Chair-lenge |
| BRONZE | Food & Beverage | Pepsi Black | Huat A Delight by Pepsi |
| BRONZE | Non-Food FMCG | Drypers | Drypers – When It Fits, It’s Amazing |
| BRONZE | Customer Experience | PETRONAS | PETRONAS Bersama Merentas Zaman |
| BRONZE | Consumer Durables | Perodua Axia | Astro’s Big Stage Drives Gen Zs to Perodua |
| BRONZE | E-Commerce | Boost | Do Good with Boost this Ramadan |
| BRONZE | E-Commerce | Boost | Boostopia |
BEST PRESENTER – RISING STAR PRESENTER OF THE YEAR
BEST PRESENTER – TRAILBLAZING PRESENTER OF THE YEAR
APPIES 2020 SPECIAL AWARDS
ADVERTISING AGENCY OF THE YEAR
MEDIA AGENCY OF THE YEAR
DIGITAL AGENCY OF THE YEAR
MARKETER OF THE YEAR
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
