Be APPIE, the results are out!

4 months ago

Malaysia’s Best Marketing Campaigns on display here

We have just completed the 5th edition of The APPIES Malaysia Marketing Campaign Awards. Of course this year, we are all affected by COVID-19 conditions, hence the judging process has been online.

What makes the APPIES a highly sought-after marketing award is the extensive selection process that takes place, by bringing together 28 marketing leaders from various industries, who have made their mark in the industry, as Jury.

The validation and recognition behind each Gold, Silver and Bronze award is undisputed.

Led by Head of Jury Santharuban T Sundaram, Senior VP Marketing & Alternate Business of Etika Holdings, and assisted by APPIES Malaysia Council Adam Wee Abdullah and Group CMO of the CIMB Banking Group, all entries were judged by the Who’s Who in the marketing fraternity across Malaysia. 

The judging criteria covered the Challenge (10%), Thinking (30%), Execution (30%) and Results (30%).

For best marketing campaigns, 7 Gold, 10 Silver and 10 Bronze were given out across ten categories. In fact, there were no Gold in four categories.

Special Categories winners (no submissions required) have also been announced for: 

  • Marketer of the Year 
  • Media Agency of the Year 
  • Advertising Agency of the Year  
  • Digital Agency of the Year  
  • Trailblazing Presenter of the Year (above 30) 
  • Rising Star Presenter of the Year (below 30)

We have also included video links of all the campaigns, and for categories with no Gold, the Silver winners are featured.

These are Malaysian campaigns, done by Malaysians for Malaysians. Think of it as an MBA crash course in marketing!

GOLD – APPIES Malaysia 2020 | Adtech Martech | Boost – Do Good with Boost this Ramadan

GOLD – APPIES Malaysia 2020 | Consumer & Business Services | Toppen Shopping Centre – Jangan @JelesEk. Jumpa di Toppen!

GOLD – APPIES Malaysia 2020 | Consumer Durables | Petron Malaysia – Koleksi Mistik Dengan Petron Malaysia

GOLD – APPIES Malaysia 2020 | Festive & Entertainment | UEM Sunrise Berhad – Rumah Happy Aidilfitri

GOLD – APPIES Malaysia 2020 | Food & Beverage | Dutch Lady Growing-up Milk ‘Life Changer’ Campaign 2019

GOLD – APPIES Malaysia 2020 | Food & Beverage | Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee

GOLD – APPIES Malaysia 2020 | Non-food FMCG | KOTEX LIMITED EDITION BATIK

SILVER Winner.
For the Marketing Innovation category have 2 silver winner 

SILVER – APPIES Malaysia 2020 | Customer Experience | BIG Loyalty | Earn BIG Live BIG

SILVER – APPIES Malaysia 2020 | Digital & Social | Toppen – Jangan @JelesEk. Jumpa di Toppen!

SILVER – APPIES Malaysia 2020 | E-Commerce | Boost – Boost Bill Payment

SILVER – APPIES Malaysia 2020 | Marketing Innovation | BoBoiBoy Movie 2 Unlocking Power of Animation Sphere

SILVER – APPIES Malaysia 2020 | Marketing Innovation | CIMB #DEBITJER 2019

APPIES 2020 CAMPAIGN WINNERS

MEDALCATEGORYBRANDCAMPAIGN NAME
GOLDConsumer & Business ServicesToppen Shopping CentreJangan @JelesEk. Jumpa di Toppen!
GOLDFestive & EntertainmentUEM Sunrise Berhad
Rumah Happy Aidilfitri
GOLDFood & BeverageWonda
Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee
SILVERConsumer & Busines SerivicesBoost
Do Good with Boost this Ramadan
GOLDFood & BeverageDutch Lady Growing-up MilkDutch Lady Growing-up Milk ‘Life Changer’ Campaign 2019
GOLDNon-Food FMCGKotex
KOTEX LIMITED EDITION BATIK
SILVERConsumer & Business ServicesPETRONAS
PETRONAS Land of Light Bulbs
SILVERFestive & EntertainmentRHB BankAwakening the Challenger Within
SILVERNon-Food FMCGHerbal Essences
Herbal Essences is Naturally Legit
SILVERCustomer ExperienceBIG Loyalty
Earn BIG Live BIG
SILVERFestive & EntertainmentAxiata & CelcomGetaran Pertama
SILVERE-CommerceBoost
Boost Bill Payment
SILVERMarketing InnovationBoBoiBoy Movie 2 MarketingBoBoiBoy Movie 2 Marketing
GOLDConsumer DurablesPetron
Koleksi Mistik Dengan Petron Malaysia
SILVERMarketing InnovationCIMB
CIMB #DEBIT JER 2019
GOLDAdTech/MarTechBoost
Do Good with Boost this Ramadan
SILVERDigital & SocialToppen Shopping CentreJangan @JelesEk. Jumpa di Toppen!
BRONZEConsumer & Business ServicesMudah.my
Kena Sales? Kena Sell!
BRONZEConsumer & Business ServicesHong Leong Bank
Hong Leong Bank Digital Day 2019 – Bye Bye Cash: No Cash, No Problem
BRONZEFood & BeveragePepsi
Pepsi Raya Sakan Bersama ERA, SINAR & SYOK
BRONZEFood & BeverageEnsure
Strength Chair-lenge
BRONZEFood & BeveragePepsi Black
Huat A Delight by Pepsi
BRONZENon-Food FMCGDrypers
Drypers – When It Fits, It’s Amazing
BRONZECustomer ExperiencePETRONAS
PETRONAS Bersama Merentas Zaman
BRONZEConsumer DurablesPerodua Axia
Astro’s Big Stage Drives Gen Zs to Perodua
BRONZEE-CommerceBoost
Do Good with Boost this Ramadan
BRONZEE-CommerceBoost
Boostopia


BEST PRESENTER – RISING STAR PRESENTER OF THE YEAR

BEST PRESENTER – TRAILBLAZING PRESENTER OF THE YEAR


APPIES 2020 SPECIAL AWARDS

ADVERTISING AGENCY OF THE YEAR

MEDIA AGENCY OF THE YEAR

DIGITAL AGENCY OF THE YEAR

MARKETER OF THE YEAR

ADVERTISEMENT