BBDO’s Heels of Steel: Angelina Villanueva

BBDO Malaysia hosts Angelina Villanueva at Heels of Steel event

For the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva, Senior General Manager of KFC Marketing to share her insights on navigating her career, client-agency relations and the advertising landscape today.
An initiative founded by Farrah Harith McPherson, General Manager of BBDO Malaysia, Heels of Steels is a series of talks featuring prominent women leaders from various fields, their personal experiences, and advice on how to excel at work.
Drawing from over 20 years of experience in advertising and marketing, Angelina shared valuable insights from her time in Ogilvy and The Star Media Group, and now her experience working client side; at KFC.
“Having helmed key roles in both agency and client side of advertising, Angelina is one of the few people around who’s qualified to impart wisdom in navigating the increasingly tricky advertising industry. We are very honoured to have her,” said Farrah.
Her talk provided an in-depth understanding of how agencies can serve their clients better, and BBDO staff enthusiastically participated in the Q&A session.
The previous two editions of Heels of Steel featured Jasmine Lee, CMO of U Mobile, and Nicole Tan, who heads up Facebook Malaysia.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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