BBDO’s Heels of Steel: Angelina Villanueva

BBDO Malaysia hosts Angelina Villanueva at Heels of Steel event

For the third edition of Heels of Steel, BBDO Malaysia invited Angelina Villanueva, Senior General Manager of KFC Marketing to share her insights on navigating her career, client-agency relations and the advertising landscape today.
An initiative founded by Farrah Harith McPherson, General Manager of BBDO Malaysia, Heels of Steels is a series of talks featuring prominent women leaders from various fields, their personal experiences, and advice on how to excel at work.
Drawing from over 20 years of experience in advertising and marketing, Angelina shared valuable insights from her time in Ogilvy and The Star Media Group, and now her experience working client side; at KFC.
“Having helmed key roles in both agency and client side of advertising, Angelina is one of the few people around who’s qualified to impart wisdom in navigating the increasingly tricky advertising industry. We are very honoured to have her,” said Farrah.
Her talk provided an in-depth understanding of how agencies can serve their clients better, and BBDO staff enthusiastically participated in the Q&A session.
The previous two editions of Heels of Steel featured Jasmine Lee, CMO of U Mobile, and Nicole Tan, who heads up Facebook Malaysia.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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