Posted on by Najihah Nasrin
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BBDO Singapore Launches Kopiko Branded Content in US & Hispanic Markets
24 Aug
New ad campaign from BBDO Singapore and Mayora targets midday drowsiness with Kopiko, the world’s number one coffee in your pocket.
If you’re feeling sleepy and need an instant solution to perk you up, Kopiko is often the name that comes to mind. Originally produced by coffee experts, Mayora from Indonesia, Kopiko – made from real volcanic coffee beans – is available in over 100 countries around the world.
To further promote their international reputation, Mayora partnered with BBDO Singapore to produce branded content designed to reach US and Hispanic markets.
Shot in Bangkok with Spunk Pictures, the video content brandishes an energetic and effervescent tone to emphasise the awakening effect – the Kopiko effect – of taking Kopiko when you have trouble staying awake.
Set against a high-spirited, well-known jingle in Asia, remixed in Spanish, the film shows how Kopiko wakes you up in everyday relatable scenarios, from battling the “Zzzs” on a drowsy workday to staying alert in the middle of a slow traffic jam.
Using a mix of humour and heart-warming sequences, the film delivers a story with universal appeal, catering to the expansive communities from the US and Hispanic markets – and perhaps, even beyond.
At one glance, the instinctive takeaway of the film is that Kopiko is an authentic coffee product that is tasty, convenient, and instantly invigorating. Beyond that, Kopiko is coffee in a pocket that can connect people with joy.
“Kopiko produced many memorable ads in the past. We had the task of reimagining an ad that was loved by many in one market to another – this time to the US and Hispanic markets. Taking a homegrown Indonesian brand to the US market, BBDO is proud to have partnered with the Mayora team, who dedicated much time and effort to bring this production to life,” says Guan Hin, Creative Chairman of BBDO Singapore.
“As a progressive brand with a global customer base, we always expect the highest standards in communications. Kopiko is a product that is consumed and loved by billions of consumers worldwide, and we wanted a film that speaks to the hearts of many while highlighting the strong qualities of Kopiko. We are happy to have worked with BBDO Singapore to make this vision a reality,” shares Ricky Afrianto, Global Marketing Director of Mayora.
Credits
Mayora Global Team Fika Darana Hartony Jonathan Tanuwidjaja
BBDO Singapore Tay Guan Hin: Creative Chairman Melvin Kuek: Chief Executive Officer Monica Hynds: Managing Director Amanda Ler: Senior Art Director Kevin Ho: Copywriter Chermaine Chong: Account Management Anne Lee: Producer
Spunk Pictures Davis Koh: Executive Producer Thomas Hall: Director Jeffrey Ang: Dop Tan Pipatpolkul: Producer
Moro Post Aldrin Teo: Post Producer Lee Hwee: Editor Eugene Tan: Flame artist / Online Bryan Ng: CG Animator Khien Chin: Colorist
