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BBDO Beefs Up Its Creative Team
04 Nov
Lay and Shune
(marketingmagazine.com.my) – JY Lay is the latest talent to join BBDO Malaysia as their Creative Director focusing on digital growth. Lay joined BBDO after a very successful stint in Creative Juice/TBWA where he picked up several awards in Cannes, Spikes, Kancils, Effie, LIA, NY Fest.
Lay a Proximity alumni, was in the digital team during Proximity’s heyday and was instrumental in some of controversial work for Fonterra’s “Semak Gula” which back in the day caused a storm in the Growing up Milk Powder category.
Another earlier addition is Shune who also joined from Creative Juice/TBWA as a Creative Director. There he was famous for his work on Nando’s, Cornetto and Tesco. One of the most sought after copy-based CDs in Malaysia, Shune comes from a below-the-line background who is talented in creating memorable copies.
He was previously at Rapp Collins, AirAsia, Mindvalley and after Creative Juice Kuala Lumpur. A champion of brave work and he has worked on accounts such as BMW, Tune Hotel, Unilever (Wall’s, Cornetto, Lipton, Planta, Dove) Air Asia, F&N Malaysia, Giant, Tesco, McDonalds, Red FM.
“I’m really happy to be reunited with Lay and Shune, some of the guys I really enjoyed working with in my previous stint. The kind of guys who get us excited to go to work everyday just to see what they cook up with the team. They are Yin and Yang of sorts. Total opposites who make magical work together. One logic, one magic. I’m so excited about the kinda work we are gonna cook up here at BBDO. We’ve also got a really young creative team under them with some of the best talent in town,” shared VJ Anand ECD BBDO Malaysia
John Teoh, General Manager of BBDO Malaysia shared “It’s fantastic to see Lay come home to BBDO. More than just a great creative talent, he has amassed a wealth of experience and knowledge in digital which I believe will contribute immensely to our efforts in growing our digital offering. BBDO has always been a great place for creativity and I am confident that with VJ, Shune and Lay’s creative leadership, BBDO Malaysia will continue to thrive and produce great work for all our Clients. I would definitely watch this space!”
BBDO has been strengthened its creative team not just with the addition of the senior hires. In the last 8 months, they have hired some of the best young creatives in the country. Krystle Morais and Tatt, who joins from Leo Burnett Malaysia. Dafi who joins from Dentsu Indonesia – a Cannes Lions Finalist and a Young Spikes Indonesia Winner, Mindy who joins from a Saatchi & Saatchi Malaysia, Niamh Spurr theater actor turned writer to name a few. With some of the best young creative teams in town, BBDO Malaysia has exciting times ahead.
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore • Rahul Thappa, Vice President of Data Analytics, Astro • Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands • Chan Woei Hern, Executive Creative Director, EnsembleWW • Bala Pomaleh, CEO, IPG Mediabrands • Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby • Anser Aly – Senior Global Brand Manager, Unilever Asia • Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
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Will you Sink or Swim in 2017?
