Axiata's heartwarming Hari Raya ad - MARKETING Magazine Asia

Axiata’s heartwarming Hari Raya ad

Axiata’s 2019 Raya film titled Project Eid features a precocious and technologically-savvy young girl named Adila who uses technology, in the form of a friend and partner, to bring her family closer together.

The story unfolds as Adila and her family prepare for the last iftar of Ramadan at their kampung home but are missing a member of their family who recently started a new life in the city.

This serves as the spark for Adila to put her skills in technology to good use and devise a way for her family to share some special festive moments together despite the distance.

Partnering with creative agency M&C Saatchi, Project Eid is Axiata’s first Raya film and has already garnered a positive online response from Malaysians since its debut on social media on 27 May 2019.

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