Axiata's heartwarming Hari Raya ad - MARKETING Magazine Asia


Axiata’s heartwarming Hari Raya ad

Axiata’s 2019 Raya film titled Project Eid features a precocious and technologically-savvy young girl named Adila who uses technology, in the form of a friend and partner, to bring her family closer together.

https://www.facebook.com/axiata/videos/595172624337929/UzpfSTY2MTc2NzU4MzoxMDE1NjI5MzAxMDQ3NzU4NA/

The story unfolds as Adila and her family prepare for the last iftar of Ramadan at their kampung home but are missing a member of their family who recently started a new life in the city.

This serves as the spark for Adila to put her skills in technology to good use and devise a way for her family to share some special festive moments together despite the distance.

Partnering with creative agency M&C Saatchi, Project Eid is Axiata’s first Raya film and has already garnered a positive online response from Malaysians since its debut on social media on 27 May 2019.


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