(marketingmagazine.com.my) – Asia Media Exchange (AsiaMX) has announced that a number of regional and local TV channels have signed up to offer premium advertising assets on its market-leading programmatic TV exchange. The advertisers have an access of US$500 million in programmatic advertising assets via AsiaMX.
The latest is Discovery Networks Asia-Pacific with access to 19.3 million household subscribers in the Southeast region with content from TLC, Animal Planet, Eurosport and Setanta Sports.
NBCUniversal International Networks has also joined AsiaMX with a variety of entertainment programmes on DIVA, E! and Universal Channel. Before that, A+E Networks Asia, as well as Turner Asia Pacific have also joined the bandwagon.
New listings from Thailand include Mono Broadcast Co’s Mono29, GMM Grammy’s ONE HD and Workpoint Entertainment’s Workpoint TV. Earlier, it was BEC-Tero Entertainment, National Broadcasting, OTV Corporation, Dek-D Interactive and Asia Satellite TV.
Malaysia has PCCW’s over-the- top streaming service Viu with popular Asia dramas and variety entertainment channels to advertisers.
“We launched our programmatic TV exchange only four months ago and have garnered the confidence of some of the most respected TV networks in the region,” said Basil Chua, Chief Executive Officer, AsiaMX.
“We aim to empower TV companies and media agencies by bringing speed and efficiency to traditional processes, and making us all relevant in a digital world.” He added.
AsiaMX offers premium programmatic advertising assets from leading pay-TV and free-to- air networks via an algorithm-based platform. The exchange curates and packages TV channels based on target audiences and viewing time-belts. Advertisers then select their preferred packages based on target-audience impressions, which is an efficient and focused way to achieve their marketing objectives.
TV remains the most watched medium in Asia Pacific, with viewers forecast to increase in 2017.* TV advertising expenditure also continues to climb, and is predicted to hit almost US$64.4 billion in 2017, growing nearly 1.5% from this year’s forecast**.
*Source: ZenithOptimedia Media Consumption Forecasts
*Source: ZenithOptimedia Advertising Expenditure Forecasts
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