Pepsi Street is Not Just a Destination. It’s An Experience. A Bold Statement. A Celebration of Culture, Food, and Community.
Not too long ago, the streets of Kota Kinabalu, Sabah, buzzed with the viral trend of taking selfies in front of the city’s iconic Maybank branch.
What began as a quirky phenomenon on Xiaohongshu, China’s influential social media platform, quickly spread across Instagram and TikTok, capturing the imagination of locals and travellers alike.
But now, a new craze has taken over the city: Pepsi Street.
The Pulse of Kota Kinabalu’s New Craze
Pepsi Street has rapidly become the backdrop for a different kind of selfie—a bold new movement that merges branding with the city’s vibrant food culture.
Influencers and everyday citizens are flocking to this lively street, posing against iconic restaurants and bustling food courts, all adorned with Pepsi’s striking new branding.
(A little bird gently whispered to me that even Prof. Ham turned up at Pepsi Street adorned in a majestic kurta and neatly wrapped bright blue turban for his share of fame. He has yet to post his images at the time of writing.)
With a Pepsi can or bottle in hand and the refreshed, bold logo in the frame, people are drawn to capture the spirit of the brand’s tagline, “Thirsty for More.”
The campaign emphasises that the joy of delicious local food is elevated when paired with a chilled Pepsi, sparking a fresh wave of excitement among locals and tourists.
From the Streets to the Screens: How Pepsi Street Went Viral
The charm of Pepsi Street has not gone unnoticed.
The phenomenon has received extensive coverage in local newspapers, lifestyle blogs, and websites.
But its real breakthrough came when it made its way onto Xiaohongshu, where captivating images and videos have turned the trend into a full-blown sensation.
The posts are vibrant—bright blue Pepsi branding juxtaposed with the rich, inviting colours of Malaysian street food.
It’s a visual feast that has captured the imagination of thousands.
Soon, Pepsi Street’s story was being shared across Instagram and TikTok, amplifying the buzz beyond Malaysian borders.
The Unlikely Stage for a Branding Triumph
So, what makes Pepsi Street so compelling?
It’s the fusion of community, culture, and creativity.
In a city where food is a beloved pastime, Pepsi has managed to weave itself into the narrative, making it clear that it is more than just a beverage—it’s part of the local dining experience.
The bold, dynamic look of the new branding is a refreshing contrast to the familiar sights of Kota Kinabalu, making it an irresistible photo op for anyone looking to be part of the trend.
Whether it’s a chic influencer with thousands of followers or a family enjoying a weekend stroll, Pepsi Street has become a democratic space where everyone is “thirsty for more.”
Capturing the Moment: The Best of Pepsi Street
From a group of friends grinning with Pepsi cans in hand, standing before a decades-old food court, to a solo traveller striking a pose against a mural of local street art—all with that unmistakable Pepsi flair—these images tell a story of a brand seamlessly integrated into the fabric of a city’s everyday life.
Pepsi Street is not just a destination; it’s an experience, a statement, and a celebration of culture, food, and community.
So, if you’re in Kota Kinabalu, head over to Pepsi Street, grab a Pepsi, and make your mark on this viral phenomenon that shows no sign of slowing down.
Join the Craze: Are You #ThirstyForMore?
With each new post, the excitement grows, and the question lingers—are you ready to become part of the Pepsi Street story?
Share your moments, tell your tales, and be part of the journey as Kota Kinabalu’s newest viral sensation continues to captivate the world.
Check out some of the images and articles posted below:
