APPIESODES OF EXCELLENCE: Best in Non-Food FMCG, Durex Academy

Best in Non-Food FMCG

• CAMPAIGN: Durex Academy
• BRAND: Durex Malaysia
• AGENCY: Fishermen Integrated
• ADVERTISER / CLIENT: Reckitt Benckiser Malaysia

How is the topic of sex dealt with in Malaysia? Short answer: it isn’t. Censorship laws are airtight and any content related to sex is reduced to a vanilla afterschool special. The implications of this are non-existent sex education and no party brave enough to take on this responsibility. Durex filled the void with Durex Academy. We provided Malaysian youths with a platform to learn, engage and ask questions about sex. Durex Academy successfully enrolled >300K Malaysian youths. Durex saw a 12% increase in sales, achieving 68% market share – our highest ever.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

BOOK SEATS NOW