How is the topic of sex dealt with in Malaysia? Short answer: it isn’t. Censorship laws are airtight and any content related to sex is reduced to a vanilla afterschool special. The implications of this are non-existent sex education and no party brave enough to take on this responsibility. Durex filled the void with Durex Academy. We provided Malaysian youths with a platform to learn, engage and ask questions about sex. Durex Academy successfully enrolled >300K Malaysian youths. Durex saw a 12% increase in sales, achieving 68% market share – our highest ever.
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