APPIESODES OF EXCELLENCE: Best in Innovation, Vibe Kopi Susu

Best in Innovation

• CAMPAIGN: Vibe Kopi Susu
• BRAND: McDonald’s Malaysia
• AGENCY: Leo Burnett Malaysia
• ADVERTISER / CLIENT: Gerbang Alaf Restaurants Sdn Bhd

The challenge was to convince Malaysians that McCafe could serve Kopi Susu, a drink deeply rooted in local tradition. We orchestrated a cultural renaissance with “Vibe Kopi Susu”. From earworms on Spotify and YouTube, to the aroma of freshly brewed kopi susu wafting from our touring McCafe Truck. The #McCafeBelanjaKopi experience was extraordinary: an 86% increase in sales, a staggering 597% surge in app purchases and over 1 million unique Spotify reaches.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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