APPIESODES OF EXCELLENCE: Best in Innovation & Best in FMCG – F&B, Calpis Chewy Grape x DJ AINA

Best in Innovation & Best in FMCG – F&B

• CAMPAIGN: Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING results for new flavour launch!
• BRAND: Calpis
• AGENCY: Ampersand Advisory
• ADVERTISER / CLIENT: Etika Sdn Bhd

Using AI radio DJ Aina as a brand ambassador for Calpis Chewy Grape, we went beyond a radio sponsorship to a full 360 campaign, creating a living breathing presence for Aina across radio (contests and conversations), TV (ads and mock news/fake news) , social, DOOH (key highways).

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: