APPIESODES OF EXCELLENCE: Best in Financial Services, Kisah Terror

Best in Financial Services

• CAMPAIGN: Kisah Terror
• BRAND: Allianz Malaysia
• AGENCY: MediaCliQ Group
• ADVERTISER / CLIENT: Allianz Malaysia

So did the idea of using humour to hook audiences enough to buy travel insurance in spite of their reservations? Evidently so. With a 52% increase in sales, the Kisah Terror campaign showed a significant uptake in the Allianz Travel Insurance Adult Annual Plan in a year-on-year comparison. This campaign addressed the issue that, although Malaysians are aware of travel insurance, only 11% purchase it because they don’t believe they will need it or that adverse situations will happen to them.

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