Posted on by Nathalie Tay
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APPIESODES OF EXCELLENCE: Best in Financial Services, Kisah Terror
05 Aug
Best in Financial Services
CAMPAIGN: Kisah Terror
BRAND: Allianz Malaysia
AGENCY: MediaCliQ Group
ADVERTISER / CLIENT: Allianz Malaysia
So did the idea of using humour to hook audiences enough to buy travel insurance in spite of their reservations? Evidently so. With a 52% increase in sales, the Kisah Terror campaign showed a significant uptake in the Allianz Travel Insurance Adult Annual Plan in a year-on-year comparison. This campaign addressed the issue that, although Malaysians are aware of travel insurance, only 11% purchase it because they don’t believe they will need it or that adverse situations will happen to them.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
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