APPIESODES OF EXCELLENCE: Best in Financial Services & Best in B2B, SEKINCHAN

Best in Financial Services & Best in B2B

• CAMPAIGN: SEKINCHAN
• BRAND: Hong Leong Bank
• AGENCY: Mindshare Group Malaysia
• ADVERTISER / CLIENT: Hong Leong Bank

HLBBizBuddy, an app facilitating DuitNowQR payments for merchants and SMEs, supports Bank Negara’s nationwide cashless drive. The campaign HLB VisitSekinGo addressed three challenges: high competition in urban areas, a transactional brand image, and low digital adoption among suburban SMEs. It focused on building trust through sincerity, using local success stories like Kayapo’s and leveraging respected village heads as influencers. The VisitSekinGo initiative encouraged cashless transactions via QR codes at key landmarks, promoting tourism and boosting local business.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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