HLBBizBuddy, an app facilitating DuitNowQR payments for merchants and SMEs, supports Bank Negara’s nationwide cashless drive. The campaign HLB VisitSekinGo addressed three challenges: high competition in urban areas, a transactional brand image, and low digital adoption among suburban SMEs. It focused on building trust through sincerity, using local success stories like Kayapo’s and leveraging respected village heads as influencers. The VisitSekinGo initiative encouraged cashless transactions via QR codes at key landmarks, promoting tourism and boosting local business.
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