As The APPIES enters its 9th year, a record number of entries were received this time around.
The APPIES Malaysia Advisors conferred for the final Shortlist by campaigns, brands and agencies.
All shortlisted entries will be presented at The APPIES Marketing Conference next week, on July 11 and 12 at the Eastin Hotel in Petaling Jaya, Selangor.
This is what the delegates at the Conference will get to witness.
The organisers have also increased the number of Presentation Rooms from three to four to welcome the influx of more Malaysian marketing campaigns across 21 categories.
Campaigns will be assessed by 23 senior marketers-only judges.
| BRAND | CAMPAIGN TITLE | AGENCY |
| 45th International Advertising Association World Congress 2024 | Brand Recode for Better World , Better Life | Visual Retale x Zoomer Media |
| ABM | #JANGANKENASCAM | M&C Saatchi |
| Aiken | Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration | Mediabrands Content Studio & PHD Media Malaysia |
| Aiken | Brighter Skin, Brighter Future: Aiken’s Revolutionary Skincare Event Shines | PHD Media Malaysia & Mediabrands Content Studio |
| Air Selangor | Air Selangor Sustainability Ambassador | Pengurusan Air Selangor Sdn Bhd |
| Allianz | Allianz’s Integrated Masterpiece: A Perfect 10 with a 4-in-1 Film and an Engaging Concert Experience | Ampersand Advisory |
| Allianz Malaysia | Kisah Terror | MediaCliQ Group |
| Applecrumby | Applecrumby x AJL: Anugerah Juara Lampin | Invictus Blue |
| Applecrumby | From Chaos to Charm: Applecrumby revolutionise Baby Fair | Invictus Blue |
| ArtiqAir | ArtiqAir Heats Up Sales After Cooling The Masked Singer Stage! | Astro Media Solutions |
| Atlas Vending | ATLAS Vending Supports Ministry Of Economy Through RM1 Thirst Quenchers Campaign | Ampersand Advisory |
| Buletin Utama | Buletin Diraja | Media Prima Berhad |
| Carrie Junior | A Pink Elephant in the Room and 22% sell-out growth | PHD Media Malaysia & Mediabrands Content Studio |
| CelcomDigi | CelcomDigi Merger Launch Unites Rival Stations for a Historical Record-Breaking Simulcast | Astro Media Solutions |
| CelcomDigi | CelcomDigi Fibre: Challenging the long-standing complacency with speed test banners | OMD Malaysia |
| CelcomDigi | CelcomDigi Fibre: It is not just fibre, it is the lifestyle | OMD Malaysia |
| CelcomDigi | CelcomDigi: When two titans joined forces to craft excellence in DOOH execution | OMD Malaysia |
| CelcomDigi Brand | The Power of the Unthinkable: The CelcomDigi Story | Naga DDB Tribal & M&C Saatchi |
| CelcomDigi Business | CelcomDigi MY5G Series | Naga DDB Tribal & M&C Saatchi |
| CelcomDigi Corporate | CelcomDigi Brings People’s Voice to FIlm Through AI | Naga DDB Tribal & M&C Saatchi |
| CelcomDigi Fibre | Reimagining Homes With CelcomDigi Fibre | Naga DDB Tribal & M&C Saatchi |
| CGC | CGC “Tangan Kita” | CD Communications Group Sdn bhd |
| DASHING | DASHING – Force For Good | Mutiara Harrison Sdn. Bhd. (part of McCann Worldgroup) |
| DASHING | DASHING Into Gaming FTW | Mutiara Harrison Sdn. Bhd. (part of McCann Worldgroup) |
| Dashing | Game On with The Dashing EDT Experience | PHD Media Malaysia |
| Dove | Dove Uncovers the ‘Real Story’ Behind Hijabis Struggle with Hairfall | Astro Media Solutions |
| Durex Malaysia | Durex Academy | Fishermen Integrated |
| Enchanteur | Enchanteur Luxe Violette Celebrates Sales Uplift with Iman Troye’s Raya Content | PHD Media Malaysia |
| Enfagrow | Enfagrow A+ Moms Raise A+ Kids dominates Mother’s Day AI Symphony: Bridging Love and Innovation | Ampersand Advisory |
| Fly FM | Malaysia’s First A.I Radio DJ | Media Prima Audio |
| FORD MALAYSIA | BUILT FOR LIFE – MALAYSIA’S 1ST OFFICIAL AUTOMOTIVE VIDEO PODCAST | M&C Saatchi |
| Gleneagles Hospitals, Pantai Hospitals, and Prince Court Medical Centre | Ready For You | Misteeq Media |
| Goodday CHARGE | Goodday Charge Up Athletes of Today | Fishermen Integrated |
| HONG LEONG BANK | STAYING IN CHARGE WITH HLB CONNECT | M&C Saatchi |
| HONG LEONG BANK | WEALTH OF A LASTING LEGACY | M&C Saatchi |
| Hong Leong Bank | Sekinchan Go Cashless with HLB BizBuddy! | Mindshare Group Malaysia |
| Hong Leong Bank | Sekinchan-ese, Cannot Lose Face! | Mindshare Group Malaysia |
| Jack n’ Jill Calbee | Jack n’ Jill Calbee: SOOOOOOOOOOOOOO Japanese! | Dentsu (Malaysia) Sdn. Bhd. |
| KAOTIM MEDIKAD | THE ALL NEW KAOTIM MEDIKAD | Ampersand Advisory |
| KFC | Leveraging Programmatic DOOH to Celebrate KFC’s 50th Anniversary in Malaysia | Moving Walls |
| KFC | Leveraging Programmatic DOOH to Celebrate KFC’s 50th Anniversary in Malaysia | Moving Walls |
| LEXUS | LEXUS DRIZZLE – DELICIOUS VERSATILITY FOR THE FAMILY | Mindmade Creative Communications |
| Libresse | Libresse 3.0: Shall ‘V’ Talk | Invictus Blue |
| Lotus’s | Lotus’s x impact.com – Pioneering Partnerships to Increase Brand Awareness and Drive Online Growth | impact.com |
| Malakoff | Energising the Future with Malakoff | DIA Brand Consultants Sdn Bhd |
| Malaysia Airports | Jalinan Aidilfitri | TEAM LEWIS |
| Maxis | Maxis’ Heartwarming CNY Brand Film Creates Meaningful Connections with Families | Astro Media Solutions |
| Maybank | Maybank EV Financing: Make Elon Musk Sell | Invictus Blue |
| MAYBANK | Maybank Raya: You don’t have to cry on Raya | Invictus Blue |
| McDonald’s Malaysia | Icon Meets Icon | Leo Burnett Malaysia |
| McDonald’s Malaysia | Vibe Kopi Susu | Leo Burnett Malaysia |
| McDonald’s Malaysia | ICON MEETS ICON | OMD Malaysia |
| McDonald’s Malaysia | Illuminated in iconic yellow and red, Icon Meets Icon | OMD Malaysia |
| Mirinda (Etika) | Mirinda x The Experts | Ampersand Advisory |
| Mountain Dew | World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records | Ampersand Advisory |
| MR. DIY | Big & Small, MR D.I.Y Has It All | THE SHOUT GROUP |
| MR. DIY | Bounce & Bingo | THE SHOUT GROUP |
| MR. DIY | Raya Together | THE SHOUT GROUP |
| MR.DIY | 我爱你 Wo AI Ni | Fishermen Integrated |
| Mudah Auto | Making Buying and Selling Automotives Mudah with Mudah Auto | Nuffnang Malaysia |
| Mudah Property | Buying Property on Mudah.my is Kacang Jer! | Nuffnang Malaysia |
| MYTV | WHY PAY? | FRIENDS ADVERTISING & COMMUNICATIONS SDN BHD |
| Nando’s | Any Excuse Will Do: Nando’s Brings Malaysians Together For A Year-End Meal | Ampersand Advisory |
| OAT KRUNCH | HEALTHY NATION, HAPPY NATION HUNT | Mindmade Creative Communications |
| Oyen | Oyen Unveils Malaysia’s First Feline Pet Insurance | Ampersand Advisory |
| Pacific Senior Living | Redefining Senior Living with Pacific Senior Living | DIA Brand Consultants Sdn Bhd |
| Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre | Your Extraordinary Journey | JUNO |
| Pantai Hospitals, Gleneagles Hospitals, Prince Court Medical Centre | #MovemberGoals: Tackling Men’s Health and Winning | Naga DDB Tribal |
| Polis Evo 3 | Policing the Market: How Polis Evo 3’s Campaign Captured Hearts and Wallets | Astro Shaw Sdn. Bhd. |
| Pos Malaysia | Unbox The WOW! | Kiriman WAH! | Pos Malaysia Berhad |
| Resorts World Genting | Resorts World Genting: A Destination Verified By Kids, For Kids | Naga DDB Tribal |
| Resorts World Genting | Welcome To My World | THE SHOUT GROUP |
| RHB | Cabaran Hidangan RHB MySiswa | GrowthOps Asia |
| RHB Bank | #JomSapot BeliLokal | THE SHOUT GROUP |
| RHB Bank | Forgiveness | THE SHOUT GROUP |
| ROLLER COASTER | ROLLER COASTER ‘RANGUP XTRA, KELAZATAN KENTANG SEBENAR’ | Mindmade Creative Communications |
| ROMANO | ROMANO – Precision for Excellence | Mutiara Harrison Sdn. Bhd. (part of McCann Worldgroup) |
| Safi | Safi Perfect White Revival: A Gen-Z Revolution in Whitening Skincare | Mediabrands Content Studio & PHD Media Malaysia |
| Samsung | Samsung Odyssey Cup – Southeast Asia Influencer Invitational | The Gaming Company |
| Scentify | Scentify, More Than Just Your Ordinary Fabric Freshener | Mediabrands Content Studio |
| Shiseido | ASR Perfect Power Trio Drives Super Customer Acquisition | Ampersand Advisory |
| Sime Darby Property | Sime Darby Property: Championing Urban Biodiversity | M&C Saatchi |
| Sunlight | Sunlight Made for More | Unilever (Malaysia) Holdings Sdn. Bhd |
| The Exchange TRX | GET FAMOUS, FAST! How we launched The Exchange TRX and won the war of the malls, becoming #1 amidst 200 malls | Ampersand Advisory |
| The Experts | The Experts Film’s Collaborative Heist with Partner Power | Astro Shaw Sdn. Bhd. |
| Time | Like It’s Your Father’s Company | Fishermen Integrated |
| Time | Time Internet Ramah | Fishermen Integrated |
| Time | Time Tarik Kabel Besar | Fishermen Integrated |
| Time | Time X Creators | Fishermen Integrated |
| Tourism Australia | Tourism Australia Partners with Astro’s Projek Bapak Bapak to Boost Travel to Australia | Astro Media Solutions |
| Toyota Vios | Defy Expectations with Toyota Vios | M&C Saatchi |
| Unifi | Macam-macam Gaya, Sama-Sama Keluarga | GrowthOps Asia |
| Visual Retale | Show Don’t Tell: Reaching B2B audiences via B2C work | Borderless |
| Watsons | Belum Cuba Belum Tau – Cuba Je Watsons Brand Janji Suka | Watsons Malaysia |
| Watsons | Innovating better consumerism – Switch to Watsons’ Sustainable Choices | Watsons Malaysia |
| Watsons | Jom Kita Sihat! Stay Healthy With Watsons | Watsons Malaysia |
| Watsons | Ready-Set-Go-Move: The largest Watsons Get Active Carnival | Watsons Malaysia |
| Watsons Malaysia | Watsons Raya 2024 – Dimensi Raya Paling Unik | Leo Burnett Malaysia |
| Watsons Malaysia | Empowering Malaysians to Shop Online with Watsons | Watsons Malaysia |
| Wonda Kopi Tarik | A Winning Blend: Wonda Coffee x FAM Fuels Football Fans And Harimau Malaya | Ampersand Advisory |
| Wonda Kopi Tarik | Calpis Chewy Grape x DJ AINA: AI brand ambassador drives AIMAZING Results for new flavour launch! | Ampersand Advisory |
| Wonda Kopi Tarik | The Original Taste of Malaysia rolls out a Wonda-ful campaign of big scale initiatives | Ampersand Advisory |
| Wonda Kopi Tarik | Wonda 10 Anniversary (Train) | Ampersand Advisory |
| Wonda Kopi Tarik | Wonda Kopi Tarik – The World’s Longest Magazine Gets A Guinness World Record! | Ampersand Advisory |
| Wonda Kopi Tarik | Wonda OR1 FM Creates A Benchmark: The Same Programme Across 17 Stations in 4 Languages | Ampersand Advisory |
| WONDERLAB & WONDERDEWI | BE ICONIC | Mindmade Creative Communications |
| Yayasan Chow Kit | Yayasan Chow Kit : Advocating Policy Change | Ampersand Advisory |
| ZUS Coffee | ZUS Coffee Buatan Malaysia | Fishermen Integrated |
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