Andrew Lee Ascends to 4As VP Role

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( – Andrew Lee ascends to the role of the Association of Accredited Advertising Agents of Malaysia (4As) Vice President following the resignation of Irene Wong.

Lee has served on the 4As Council for more than four years. He was also the Organising Chairman of the Putra Brand Awards for the last two years, and will serve in the same capacity this year.

“Andrew is very conscientious, supportive, committed, and dedicated to the 4As, a valuable asset that makes him the right candidate for this role,” says Dato’ Johnny Mun, 4As President.

“He will also be integral to meeting the five objectives of the 4As working jointly with other Council members.”

Lee is the managing director of Havas Worldwide Kuala Lumpur and has been in the advertising industry for more than 25 years.

He also serves as the deputy chairman of the Advertising Standards Advisory (ASA) of Malaysia.

Wong tendered her resignation as 4As VP due to her work commitments as CEO of Grey Group Malaysia.

However, Grey remains as a 4As council member. She has been with the agency since 2004. The 20-year advertising veteran was elected as 4As VP one year ago.

“I want to thank Irene for her contributions as Vice-President, and wish her all the best in her professional career,” acknowledges Mun.

For the past year, the 4As has been actively working with the President, CEO, Council members and relevant associations and government agencies to realise the Five Pillars that define the principal objectives of the association.

As the voice of the industry, the 4As is dedicated to providing industry guidance and leadership, raise standards and professionalism, foster continuous professional development for the attraction and retention of agency talent, promote commercial creativity and its effectiveness, and serve as the Government’s principal information source on advertising matters.

“It is a privilege to work alongside industry veterans in uplifting creativity, relevance and productivity, particularly so as advertising is being transformed across all disciplines,” states Lee.

“My personal quest is to engage proactively with the 4As members to promote the genuine value of creative agencies.”

This year, the 4As launched the IPA Foundation Certificate to measure performance of young talents in the industry, and worked jointly with PPFIM on a new Production Agreement to safeguard the interests of creative agencies, film production companies, and advertisers.

Enter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

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Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.


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