(Marketingmagazine.com.my) – INTI International University & Colleges has released a special video to kick-off its fifth annual #Dedicated2Cikgu campaign.
Entitled “Role Reversal”, the two-and-a-half-minute long video took on Report Card Day in an unconventional way when a student is seen grading his teachers instead.
“Teacher’s Day is all about celebrating educators; and we wanted to retain that commemorative spirit that comes with this day every year.
“We are pleased to be able to provide secondary school students with a platform to pay tribute to their teachers,” said Timothy Johnson, Senior Vice President, Corporate Marketing, Products & Partnerships at INTI.
This year, INTI’s #Dedicated2Cikgu campaign centers around the Report Card of Happiness contest. Open to all secondary school students nationwide, the contest ends on the 11th of May, 2016.
Johnson added, “The story of a role reversal between student and teacher is something quite intriguing – imagine being able to grade your teachers back in high school?
We believe this is a positive way for students to thank their teachers whether awesome, brilliant, cool, delightful, excellent or fantastic, these are all traits that are encouraging for our fellow educators.
For 30 years now, INTI has been at the forefront of education innovation to empower our students to become tomorrow’s game changers. In part, our educators are those who have imbued the INTI Edge within our students, thereby enabling them to excel in whatever future they choose.”
The “Role Reversal” video can be viewed here.
For further details on the #Dedicated2Cikgu campaign and the Report Card of Happiness contest, visit www.newinti.edu.my/dedicated2cikgu
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Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
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