10 February 2017 – Dentsu Aegis Network’s programmatic agency, Amnet, has appointed Joshua Campanella as Regional Account Director to oversee and manage client strategy for Southeast Asia (SEA). Joshua will be leading client service teams across five Amnet offices including Indonesia, Malaysia, Philippines, Singapore and Thailand.
Anna Chan, Regional Managing Director at Amnet Asia said, “Joshua is a valuable addition to the team with his depth of knowledge and experience in the digital industry. With a digital media background, he has the insights into the various aspects of digital that we look forward to tapping on to further sharpen our recommendations for clients and agencies. His appointment adds to our capabilities to provide programmatic expertise that complements our clients’ overall digital media plans.”
He joins the team with nine years of advertising and digital experience spanning across Singapore, Australia and Canada. In his career, he has worked for a diverse range of clients like Health Promotion Board, Action for AIDS, Banyan Tree, Virgin Atlantic Airways, PlayStation, Johnson & Johnson and Chrysler Canada. Joshua joins from MEC Singapore where he held the role of Associate Digital Director, responsible for establishing thought leadership, organisational capability and digital strategy.
Joshua Campanella said, “I am excited to join the team at Amnet to continue driving the best in class technology and servicing for each client and their campaigns. In recent years, clients I’ve worked with have increasingly focused on the importance of programmatic and how it is becoming critical for success in digital. Amnet has shown abundant success since its inception, and I look forward to kick starting this pivot in my career with them to be at the forefront of this quickly progressing technology.”
Joshua, who will be based in Singapore, joins Amnet at the peak of the company’s growth as it seeks further expansion within Asia Pacific (APAC), a rapidly evolving digital economy. Digital ad spending in APAC is expected to account for more than 50 per cent of total media ad spend by 2020 (eMarketer). Of this, programmatic ad buys are likely to take up a large portion of digital ad spend as Forrester research shows that APAC marketers will increasingly adopt the technology by 2019.
In addition to his new role at Amnet, Joshua was most recently appointed Co-Chair for the Programmatic Committee on the 2017 Board at the Interactive Advertising Bureau (IAB) Singapore. He will represent the industry body alongside IAB Singapore’s CEO & Ambassador to SEA, Miranda Dimopoulos, together with other members as an advocate for digital advertising.
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