Alibaba Group, in cooperation with the Malaysia Digital Economy Corporation (MDEC), is hosting the second Malaysia Week to promote all things Malaysian to consumers across China.
Following the success of the first Malaysia Week in 2018, this year’s event will be held from Sept 16-22, featuring a great selection of Malaysian brands and products.
Secretary General of the globalisation office of Alibaba Group, James Song said there is growing demand for Malaysian products in China, especially in agriculture and food.
“As the domestic market in China continues to grow with rising consumption, Malaysian merchants can use Malaysia Week to tap the growing demand, expose their products to more Chinese consumers and increase export sales.
“The success of Malaysia Week last year was a testament to this growing trend,” he added.
MDEC’s Chief Operating Officer, Datuk Ng Wan Peng said Malaysia is committed to growing the exports of small and medium entrepreneurs (SMEs), and the partnership with Alibaba is a step in that direction.Through Alibaba’s platforms, she said Malaysian SMEs can expand their products to the Chinese market.
“Since the launch, there has been higher awareness of Malaysian brands and products among Chinese consumers. We hope in the coming years to bring in more quality Malaysian products to capture this growing demand,” she said.
The Malaysia Week campaign combines numerous activities specifically designed to promote and increase opportunities for Malaysian brands to reach Chinese consumers, while tapping their growing demand for high quality foreign goods.