TGH Collective goes vertical with new wins

TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months.

The first of which is CIMB Bank Berhad, Singapore branch as a project. The integrated campaign for BusinessGo showcases a refreshed suite of services catered to small and medium-sized businesses.

A series of vertical videos were created to reach busy entrepreneurs and business owners on the go. “Today’s mobile landscape is more cluttered than ever. In order to stand out, innovative content is needed to grab eyeballs within seconds,” explains Tay Guan Hin, Founder/GCCO of TGH Collective.

“Each vertical video is designed to engage the mobile user, bringing alive BusinessGo’s benefits in an innovatively fun way,” continues Tay. “Vertical storytelling allows brands to push the boundaries in social marketing, creating fresh ideas that resonate with the behaviour of today’s mobile consumer.”

The videos feature a business owner struggling with services offered by others. Using the vertical space as a creative canvas, things take an unexpected twist when he moves over to CIMB BusinessGo.

You can watch the vertical videos here:

The campaign, consisting of vertical videos, print, posters and online channels, breaks mid September across Singapore. For more information, please contact Tay Guan Hin at [email protected] or call (+65) 8288 8609.

Agency: TGH Collective
Film Director: Richard Koh
Executive Producer: Gerard Peter
Producer: Azlan Som
Producer: Ahmad Khalili
Visual EFX Supervisor: Ali Jahadi
Visual EFX and Comp: Ali Hadian
Editors: Chan Sing Yee & Hooman Rasuli
Director of Photography: Ven Soma
Audio: Hooman Rasuli
Production Designer: Khairul Mohd Dan
Gaffer: Kayee
Stunt Co-ordinator: Rubindran Nair
Casting Director: Haslam Yusof
Wardrobe Stylist: Siti Farah
Makeup Stylist: Marlia Leryani
Production and Post-Production: Pixelpost Sdn Bhd

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