Nine vibrant personalities from AirAsia’s army of Allstars grace the cover of the low-cost carrier’s inflight magazine travel 3Sixty° for its August issue to mark the 9th time the airline has been awarded the Skytrax Award.
Unveiled by Datuk Kamarudin Meranun, publisher of the award winning magazine, Executive Chairman of AirAsia Berhad and AirAsia X Group CEO, the creative leap was inspired by the vision of reflecting AirAsia’s dynamic workforce who are the driving force behind the airline’s aspirations.
In its August issue, AirAsia talks about the role they play in helping people realise their dreams. A press statement from the airlines said: “AirAsia does this via sport sponsorship for promising athletes, coaching clinics that help nurture young talents, and the #DARETODREAM initiative; AirAsia Foundation’s work with social enterprises to empower local communities; AirAsia Runway Ready Designer Search (AARRDS) to support creative talent in the region; #Green24 campaign to promote green changes within AirAsia’s own operations and inspire green action; and more.”
The Allstars on the August covers are Muneera Pozie, Ramp Agent (Malaysia); Suwapich Wongwiriyawanich, Pilot (Thailand); Kazuhide Yoshikawa, Desktop Support Specialist (Japan); Eva Emelia Hanaffi, Guest Service Agent (Singapore), David Stephenson, Senior Station Manager (Australia), Maulana Hidayat Rusdi, Branding & Creative Executive (Indonesia), Mary Anne Dimalanta, Cabin Crew (Philippines), Neha Singh, Engineer (India) and Sandy He Jianxin, Head of Social Media & Content (China).
Tan Sri Tony Fernandes was one of MARKETING’s 3,000 readers who recived a personalised cover and message for our special issue
AirAsia’s personalised cover comes hot on the heels of MARKETING’s very own personalised magazine cover which featured 3,000 of our readers on the cover of our Special edition March/April issue. This transformative marketing idea was spearheaded by Etika, executed by MARKETING magazine and supported by Etika’s agency ENTROPIA.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]