Hive Marketing expands portfolio with 360 Marketing Services partnership

Home-grown digital marketing platform, Hive Marketing has formed an exclusive partnership with Singapore’s field force and trade marketing company, 360 Marketing Services Pte Ltd. In a statement released by the company, it was revealed that according to Internet World Stats, as of March 2020, Malaysia has over 25,000,000 active Facebook users, while Singapore has 4,470,000 users. 

“Since the first Movement Control Order (MCO), we have seen escalating demand from various industries to showcase their products and services using social media and other digital platforms. By joining forces with 360 Marketing, our clients will now be able to engage with over 30,000,000 users, combined.  More and more companies are recognising the need to engage with community platforms to ensure they remain on the competitive vanguard. This partnership with 360 Marketing will connect people with like-minded communities and empower them to share, trade, barter or help one another and offering brands top-notch digital services with competitive rates,” says Matthew Wong, Managing Director of Hive Marketing Sdn Bhd. 

He adds that as Hive Marketing is rapidly growing and capturing a wider market share, the partnership with 360 Marketing was in line with the company’s mission to deliver more value and content for its customers and brands. 

“Partnering with a dynamic company such as 360 Marketing places us at the forefront of the industry and helps amplify our brand awareness to a wider target market. This partnership will also benefit our customers as it will help increase their brand awareness,” comments Matthew (picture). 

Echoing similar sentiments, Managing Director of 360 Marketing Services, Carolyn You (picture) shares, “As we have a passion for growing brands and increasing sales,  we saw great synergy with Hive Marketing and the partnership will now enable us to provide a range of integrated sales and marketing solutions that will increase our clients’ sales and brand presence across Singapore and Malaysia.“

She says 360 Marketing Services Pte Ltd, with a proven track record in driving brand awareness for clients using deep and meaningful insights to create influence and drive sales, also delivers trade marketing solutions including sales, auditing, data insight management and consumer activation. 

“The partnership will enable both parties to tap into new markets, reach and engage with a diverse range of audience, garnering unrivalled reputable presence in the industry.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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