Fly your flag high with The Star…and then take a selfie

The front cover of today’s (24 July 2017) Star Newspaper

Tis’ the season to fly the Jalur Gemilang high with pride and The Star Media Group are getting crafty in their ways of encouraging fellow Malaysians to do so. 

Officially launched on Thursday, the group’s #RaiseTheFlag campaign is set to run till Malaysia Day on September 16 and hopes to inspire Malaysians to get creative with their patriotism — but more importantly to spread it positively online. 

While there has never been a shortage of nationalistic tributes, commemorating both Merdeka and Malaysia Day, the Star Media Group’s effort this year is a fresh departure from the all too familiar board of tearjerkers. 

Beginning today, a paper cutout of the Jalur Gemilang will appear in a special four-page spread which will let readers assemble their own flags. A T-shirt template will also be included in the newspaper’s centerspread which readers can decorate, photograph themselves with and share on social media with the hashtag #RaiseTheFlagMY on social media. Prizes await the best photos.

As an unorthodox prelude to the campaign, the group released a music video mash up of national-pride songs Jalur Gemilang by Pak Ngah and Siso Kopratasa and Saya Anak Malaysia by Dr Sam which featured staffs of every rank and file under the group.

Launched on The Star Online’s Facebook page the video has received over 48,000 views, 571 reactions and 263 shares to date.

Chief Operating Officer of Content Development,Star Media Group June Wong tells MARKETING the music video was released a few days before the interactive wrap as a teaser to get readers curious and excited for today’s issue of The Star which contains the first #RaiseTheFlagMY interactive wrap, as well as other upcoming wraps. 

The result is three minutes of quirky lip syncing and DIY choreography that could have very easily been inspired by Dubsmash or Musical.ly and plenty of Dance Hero, oh, and plenty of flag waving.

“We felt that if we wanted Malaysians to fly or raise the flag, the Star media group must lead the way by showing our own patriotism.

That was the premise of the music video which is a mash-up of two well-known patriotic songs done to our own staff who did original reggae-influenced music arrangement and the vocals,” says June. 

“All our talents were very enthusiastic to participate regardless of their position, though some were shyer than others. The struggle here was more on how to get them comfortable in front of the camera and to capture the best representation of themselves. That, and having to work around everyone’s hectic schedules.”

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