“Evolve Or Die”, the new Kancil Awards open for entries

(marketingmagazine.com.my)–Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries.

The Kancil Awards, which was traditionally held in the last quarter of the year, from this year be a permanent fixture in the early second quarter to enable all work from the previous year to compete.
The theme for the re-designed Kancil Awards, “Evolve Or Die”, celebrates creativity that enhances the relationship between people and brands.

“The new and redesigned 2017 Kancil Awards reflects current pressures confronting the creative communications industry,” Tan Kien Eng, Creative Council Chairman shared. “Although the Kancil Awards celebrates creativity, it also includes the entire creative process and eco-system – from business, data /insights, to creativity, crafting and channels as a means to being more inclusive.”

“We’re taking proactive measures to be the catalyst to transform the creative communications industry. I believe the new Kancil Awards will set the benchmark for other international creative awards shows to follow.” Added Kien.

A number of changes have been introduced this year to mirror the current state of the creative communications industry. For the first time, three client representatives will be involved to offer a different perspective in the judging process

The inclusion of social media-based entries is aimed at reminding creative agencies to keep abreast of the challenging and changing trends, and to embrace social media as a vital component to a campaign.

“Our goal is to re-position the Kancil Awards to be more relevant to today’s expectation,” Daniel Chong, Organising Chairman of the Kancil Awards 2017 shared.
This year, agencies are encouraged to submit work across different award categories – Business, Channel, Craft, Specialisation.

Another notable change to this year’s Kancil Awards is the online exhibition of all entries to the public to create wider awareness of the power of good creative.

The revamp of the Kancil Awards is part of the Association of Accredited Advertising Agents Malaysia’s (4As) effort to align the advertising and creative communications industry to international standards.

Fees for the early bird entries is RM212 per single entry and RM636 per campaign entry. Closing date for entries is 20 January. Fees for the first late entries are RM424 per single entry and RM1,272 per campaign entry. Closing date is 25 January. Fees for the second late entries is RM636 per single entry and RM1,908 per campaign entry. Closing date is 8 February. All fees are inclusive of 6% GST.

The Kancil Awards 2017 ceremony and gala dinner will be held on 21 April at the Majestic Hotel.

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