(marketingmagazine.com.my)– How many of us know our cultural roots and traditions? And how many of us struggle to remember the right way to address our relatives?
With the intention of spreading festive cheer and a good dosage of humour, INTI International University and Colleges’ in its latest festive video, titled “Introducing INTI’s Bachelor’s Degree in Chinese New Year” released on Friday, is receiving positive reviews on social media.
Facebook comments from INTI’s latest video
“As an education institution, we feel the responsibility of teaching our students the importance of upholding their cultural values, especially in this day and age where we often take things for granted.
Youths these days are easily approachable with humour. Hence we decided to create a video that is rich in content and could also tickle your funny bone. We are glad the netizens have taken it the right way,” Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges shared.
Shot in collaboration with Fisherman Integrated and Graph Studio, the video features Phoon Chi Ho, one of Malaysia’s leading stand-up comedian as Professor Kok who teaches us the three syllabuses that are part of the Bachelor’s Degree in Chinese New Year programme. The syllabuses include Get to Know Your Family Tree, Pantang Larangs Explained and Ang Pow Guaranteed Hacks. The ensuing scenario, depicting the syllabuses is a laugh riot.
Joyce Gan, Group Client Services Director at Fisherman Integrated added, ”INTI has always been at the forefront of utilising digital media as a communication tool. They understand the importance of coming up with interesting content online in engaging with their students. Thus, we came up with the idea of an imaginary degree programme to convey the message.”
The video has so far received over 35,000 views and 376 shares on Facebook and over 1,800 views.
Check out the video for yourself below:
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email firstname.lastname@example.org or call 018-220 0682