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Microsoft makes a billion dollar connection
14 Jun
(Marketingmagazine.com.my) – Yesterday, tech giant Microsoft shook up Silicon Valley when it announced that it was acquiring LinkedIn for $26.2 billion.
According to the company, LinkedIn’s branding and products will remain unchanged and will be part of Microsoft’s productivity and business processes segment.
The networking site for professionals, has over 433 million members and over 105 million unique visiting members per month.
Over the past year LinkedIn has continually innovated on the digital front improving its mobile app, enhancing its newsfeed and most recently acquiring e-learning platform Lynda.com.
Jeff Weiner LinkedIn’s CEO will retain his title however he will be reporting to Satya Nadella, CEO of Microsoft.
“The LinkedIn team has grown a fantastic business centred on connecting the world’s professionals,” Nadella said. “Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organization on the planet.”
“Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn’s network, now gives us a chance to also change the way the world works,” Weiner said. “For the last 13 years, we’ve been uniquely positioned to connect professionals to make them more productive and successful, and I’m looking forward to leading our team through the next chapter of our story.”
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc. Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies. Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
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