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The Gunn Report Honours The Very Best of Advertising 2015
22 Mar
(Marketingmagazine.com.my) – The global index of creative excellence in advertising, The Gunn Report has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world’s best advertising performance in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.
The Gunn Report 2015 Book and Showreel have been guest edited by Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has penned the Introduction as well as chapter commentaries and analysis of the featured award-winning work.
Also included are ‘Messages to the Industry’ by guest essayists Wendy Clark, the newly appointed chief executive officer of DDB North America and Nils Leonard, chairman & chief creative officer of Grey London.
Advocates of creativity and very much at the forefront of our industry, they both address, in their own way, the challenging and rapidly changing landscape of the marketplace, the savvy consumer, and what to do to adapt.
Wendy Clark, who worked client side at Coca-Cola North America for many years, has written a piece titled ‘Together We Are More Than Enough’, which conveys the necessity of applying changes in the workplace to cultivate a culture of togetherness, collaboration and trust.
Nils Leonard, who has overseen seven of the most profitable and awarded years in Grey London’s 52-year history, has composed ‘The Best Ads Don’t Look Like Ads Anymore’, which takes a close look at how advertising is changing as brands move away from just selling their products to now influencing popular culture by being useful, relevant, and mattering to society.
“This edition of The Gunn Report Annual showcases the very best creative campaigns of 2015 as selected by the hundreds of industry professionals from around the world, and brings valuable insight and clarity by consolidating the data of the most important global, regional and national awards,” says Donald Gunn, a champion of creativity and founder of The Gunn Report.
“The book serves as a unique reference as well as an essential inspirational and educational tool for those who are passionate or want to learn more about the power of creativity,” added Donald Gunn.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
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(Marketingmagazine.com.my) – The global index of creative excellence in advertising, The Gunn Report has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world’s best advertising performance in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.
