After much speculation over the past week, and management keeping mum pending an official statement, BBDO Malaysia will now be closing down in the coming months. This will affect 21 staff.
Reportedly, the Chairman and CEO of BBDO Asia, Jean-Paul Burge, said they were moving forward instead. “It is clear to us China is growing in importance both as a market and as a regional hub, whilst Hong Kong and Malaysia are not.”
So much for corporate ethos and vision/mission crap: The Work, The Work, The Work.
When the going gets tough, stay out of the way. As the big bosses at HQ dictate destinies by remote.
“Cost savings (corporate speak for ‘cutting’) will be deployed across BBDO’s 12 other offices in the region.”
Understandably, Ben Chew who joined BBDO Malaysia just seven months ago couldn’t be reached for comment.
The agency’s recent work promoting the washing of hands was produced by BBDO Malaysia’s newly launched content studio Flare.
Last week, the agency was said to be in busy pitching mode. But the writing on the wall became clearer yesterday.
While we do not celebrate these developments as HOT NEWS, I fear this is only the beginning as more news of staff cuts become commonplace.
BBDO Worldwide is the World’s Most Creative Agency Network, according to the latest WARC global Creative Rankings.
While we do not celebrate these developments as HOT NEWS, I fear this is only the beginning as more news of staff cuts become commonplace.
BBDO Worldwide is the World’s Most Creative Agency Network, according to the latest WARC global Creative Rankings.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
