Strategic Brand Planning Workshop by Sutapa Bhattacharya

This one day workshop will be conducted for Strategy and Brand planners who want to polish their skills to seek distinctly smart solutions for the growth economy. This workshop will empower participants to formulate, analyse and sharpen their focus on strategic brand development in this cluttered age of digital confusion, media fragmentation, one-to-one marketing, brand safety, transparency issues and an over-regulated landscape. Most importantly, what will you take home? The ability to conduct a more strategic dialogue with colleagues and stakeholders through a greater understanding of the key strategic brand planning tools.

Admission Fee:
RM1,650 + 6% GST per pax
RM1,500 + 6% GST per pax for group of 5 pax and above