Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Google signals for marketing across devices
07 Aug
Heard about Google’s new feature “Google Signals”? Here is what you should know…
By Harish Kumar
Activating Google Signals helps enhance remarketing.
“Google Signal” is mainly created for those who seek “Re-targeting or Cross-device Re-marketing” techniques.
What is cross-device re-marketing? It’s a technique which helps you target the same ads to the same user/person as they move between their devices. It can be either from “mobile to tablet or tablet to desktop.
It doesn’t stop there, the “same ad” will also be re-marketed to the same user across many websites, apps and everywhere the user goes.
Unless or until the google-ads are eligible to be shown.
For example, in the “Vodafone Ad” where initially “the dog will follow a girl where-ever she goes.
Like wise, once your Ads-Personalization is “ON” , you can’t escape from Google-sight.
But, you can customise the Ad you are seeing. It is as simple as it looks.
If you don’t want Google to track you, U can turn the ads-personalization feature “OFF”.
And Google signals helps the user; to track the visitors who visits their websites and also helps them to re-target them with better visibility.
The main source for Google signals is “Google Analytics”.
Re-marketing with Google Analytics : Audiences that you create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in Cross Device-eligible re-marketing campaigns to Google users who have turned “ON” Ads-Personalization.
Do you know what happens, when you turn “ON” Ads-Personalization?
When you turn ON Ads-personalization, google can view the interaction of a user in online property from multiple browsers and multiple devices.
For example, you can see how users browse products on your site from a phone, and later return to complete purchases from a tablet or laptop.
This is how Google Signals works..!
BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person: Speakers with digital domain expertise: # Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International) # Joakim Borgstrom – Executive Creative Director, BBH Singapore # Nikhil Panjwani – Creative Director, BBH Singapore # Roman Olivarez – Creative Director, Lowe Makati City # Amit Sutha – Managing Director of Universal McCann and Ensemble Global Case Studies include:
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
