FCB Kuala Lumpur launches beauty content hub for Sasa Malaysia

FCB Kuala Lumpur collaborates with Sasa Malaysia to engage Malay female millennials

Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina Suhaimi.
With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers’ own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks co-created by the influencers that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores.
In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Look shared by the influencers via the campaign hashtag #SeriBersamaSasa to stand a chance to win branded make-up sets and Sasa cash vouchers.

“The campaign was designed based on our insights on how Malay women’s’ beauty regime changes throughout the Ramadan period and therefore we tailored our content to meet to their changing needs. It’s been an interesting and fun journey collaborating closely with Sasa and these beauty influencers to create unique pieces of content for these young Malay women,” said LiLian Hor, FCB Kuala Lumpur’s Head of Digital.

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On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
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* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
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