Biasiswa Siswi SAFI Scholarship Program Empowers Malaysian Women to Shape Their Future

Education is the key to empowering women to transform their life stories. As a brand that prioritizes women’s empowerment, SAFI – Malaysia’s No. 1 Halal brand – supports Malaysian women in shaping their future through the Biasiswa Siswi SAFI Scholarship Program. The inaugural edition of this program has awarded scholarships to six students from 20 public universities (IPTA).

“The Biasiswa Siswi SAFI Scholarship Program continues the brand’s mission and vision as Malaysia’s No. 1 halal personal care brand, which has been in the market for over 30 years. We aim to remain a loyal partner to every woman, not just by boosting their confidence with SAFI’s specially formulated products but also by helping them unlock their full potential,” said Kazlina Mohd Kassim, Brand and Insights Expert at SAFI.

Launched in April 2024, the program received over 900 online submissions via the SAFI Scholarship website. Applicants were required to submit a self-introduction video, and 40 shortlisted candidates who embodied SAFI’s brand aspirations were invited to participate in an online bootcamp.

During the bootcamp, they were assessed on communication skills, creativity, and teamwork through a proposal preparation challenge. Six exceptional students were selected as scholarship recipients. Campus roadshows were also organized to promote this initiative to a wider student audience.

Kazlina added, “Our vision is to empower young Malaysian women from underprivileged backgrounds by supporting their educational needs at the university level. Through this program, we aim to provide them with brighter opportunities for academic and professional success.”

She further stated, “As a brand committed to corporate social responsibility, SAFI believes in giving back to the community. The Biasiswa Siswi SAFI Scholarship Program is a testament to our dedication to community development and supporting the future of the younger generation.”

Through the “A Week with SAFI” program, scholarship recipients were also given the opportunity to participate in educational tours aimed at fostering career development and personal growth.

Those selected to receive the Biasiswa Siswi SAFI Scholarship are Aishah Umairah Binti Ariffin from Universiti Putra Malaysia (UPM) Serdang, Alia Lai Binti Mohd Fikri Lai and Nurfadhilah Binti Ab Hamid from Universiti Pendidikan Sultan Idris (UPSI) Perak, Puteri Nurdiayanatul Akmal Binti A Rahman from Universiti Teknologi Malaysia (UTM) Johor, Nurul Fatihah Binti Suhaimi from Universiti Malaya (UM) Petaling Jaya, and Nor Alya Farisah Binti Nor Azman from Universiti Kebangsaan Malaysia (UKM) Bangi.

Selection criteria included a minimum CGPA of 3.0 and active participation in activities that align with SAFI’s mission and vision of empowering women to drive their futures forward.

“I am extremely grateful as the Biasiswa Siswi SAFI Scholarship has eased my family’s financial burden, allowing me to pursue my dream of earning a degree,” said Aishah Umairah Binti Ariffin, a student at University Putra Malaysia (UPM) Serdang. “Additionally, this scholarship motivates me to stay focused on my studies and excel in a comfortable learning environment.”

For Nor Alya Farisah Binti Nor Azman from University Kebangsaan Malaysia (UKM) Bangi, the Biasiswa Siswi SAFI Scholarship Program stood out from other scholarship programs.

“What attracted me to the Biasiswa Siswi SAFI Scholarship Program was the brand’s mission and vision, which focus on empowering women and building self-confidence holistically,” said Nor Alya Farisah. “As an ambitious and visionary woman, I am deeply grateful to SAFI for giving me this opportunity to turn my dreams into reality and continue my journey towards success.”

SAFI hopes that the Biasiswa Siswi SAFI Scholarship Program will serve as a lasting source of inspiration for young women to shape their future, excel academically, and emerge as voices of change within their communities.