City Vision Taps into the Broadsign SSP to Bolster Indonesia’s Programmatic Digital Out-of-Home Offering

Broadsign, a leading out-of-home (OOH) advertising technology developer, today announced a new partnership with City Vision, Indonesia’s leading OOH media company. The collaboration will broaden global media buyer access to premium programmatic digital-out-of-home (pDOOH) inventory in Indonesia, bringing City Vision’s expansive network of screens to the Broadsign DOOH-specialty supply-side platform (SSP).

With the integration, media buyers nearly anywhere in the world can access City Vision’s inventory through more than 35 omnichannel and DOOH-specialty demand-side platforms (DSPs) connected to the Broadsign DSP. The new alliance will serve City Vision in its mission to become Indonesia’s foremost OOH media company that creates meaningful, inspiring journeys for audiences across the nation.

With over 2,000 media assets nationwide, City Vision has developed a reputation for its innovative, end-to-end DOOH approach. In addition to offering support in strategic planning, creative development, and campaign measurement, it uses a robust, in-house business intelligence team to empower advertisers with insights through data-driven audience profiling, brand recall studies, and digital retargeting methods.

“City Vision provides a unique, full-service approach across the DOOH value chain. From strategy and creative execution to data analytics and campaign measurement, we’re committed to creating captivating and measurable advertising experiences,” said David Sommer, Head of Strategy” at City Vision.

“Our work with Broadsign is not only helping to transform the DOOH landscape in Indonesia, but expanding opportunities for international brands seeking impactful engagement with audiences in the region. The Broadsign SSP has connected us with the most significant DSPs, making it easy for international advertisers to access our digital assets; partnership is a pivotal step in reimagining how advertisers reach audiences in Indonesia.”

“With its inventory now on the Broadsign SSP, advertisers can now programmatically purchase ad space on City Vision Screens on an impression basis, aligning with the buying methods used across major digital platforms like Meta, Google, and TikTok,” commented Veronica Ong, Sales Director at Broadsign SEA.

“This new programmatic approach brings greater flexibility and efficiency to City Vision’s inventory, allowing advertisers to dynamically update their campaigns in real-time and deliver relevant messaging at the right moment,” City Vision can now enable advertisers to engage Indonesian audiences in a way that is more impactful and measurable,” Ong added.

In addition to integrating with the Broadsign, City Vision also leverages the Broadsigncontent management system (CMS) to power most of its network and ensures a seamless user experience across its screens.

The migration of its remaining assets to Broadsign CMS is underway, a transition that marks the beginning of City Vision’s larger strategy to unify its systems and expand its footprint beyond Greater Jakarta into other key cities across Indonesia.

As City Vision continues to grow its network and invest in new DOOH technologies, the company remains dedicated to setting a high standard for OOH advertising across the nation