Posted on by Vishnu Devarajan
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Malaysian Media Conference pounds on critical issues this Friday
22 Oct
The annual Malaysian Media Conference (MMC) is running its 20th edition this Friday, October 25 at the Eastin Hotel. The landmark event, themed The Turning Point, tackles the pressing issues in Malaysia’s advertising media landscape.
Malaysia’s media scene has witnessed phenomenal growth in digital, retail media networks, Out-of-Home and Connected TV. IPG projects digital ad spend to be 74% of all ad spend in Malaysia for 2024.
“We are reaching the cross-roads of artificial intelligence and programmatic ad buying while facing the difficult challenges of content overload and brand authenticity. In the current reality, consumers are filtering marketing messages at the speed of light!” says Prof Harmandar Singh (Ham), Organising Chairman of MMC.
This year features 12 speakers including Claudian Navin Stanislaus, President of Malaysian Advertisers Association; Eileen Ooi, President of Malaysian Digital Association; Sue-Anne Lim, CEO of Universal McCann Malaysia; Nizwani Shahar, CEO of Havas Malaysia; VK Sailendra, Founder of Visual Retale; Raja Jastina Raja Arshad, VP Head of Astro Shaw & Malay Nusantara Business, and more….
“We also have the popular Spotlight Sessions where industry leaders are ‘put on the spot’ to face rapid-fire questions about today’s marketing hurdles; plus a special screening of Malaysia’s top media campaigns across major marketing categories and media platforms,” adds Ham.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
